Microwaved food is convenient, but not as satisfying as fresh-cooked fare. Kraft Heinz has a solution: the 360Crisp process, which debuted with a new product, Lunchables Grilled Cheesies. The sandwich comes in a paperboard container with a susceptor that, when microwaved, directs heat to all the right places, leaving no bite undercooked or singed. “You have that perfectly crispy outside, that gooey melty inside, and none of that sogginess or dryness,” says Alan Kleinerman, vice president of disruption.
More Must-Reads From TIME
- What a Photographer Saw in the West Bank
- The Dirty Secrets of Alternative Plastics
- Accenture’s Chief AI Officer on Why This Is a Defining Moment
- We Should Get Paid for Our Online Data: Column
- Inside COP28's Big 'Experiment'
- The 100 Must-Read Books of 2023
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
