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About 10% of paint bought in the U.S. each year is wasted—and it all adds up to an astonishing 64 million gallons, some of which is disposed of improperly, polluting the environment. Up Paint is on a mission to recycle unused material, working with PaintCare—a nonprofit that’s created a system of drop-off sites in 10 states for old paint—to collect, process, and tint leftover paint until it’s brought back up to retail standard. Over 90% of what comes into its facilities gets a second life. “Our main goal is to make a good everyday latex paint that can be used for interiors or exteriors,” founder Dustin Martin says. So far, the company offers 18 colors, with more launching in spring 2023.

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