November 10, 2022 6:18 AM EST

As pressure builds on organizations to address the climate crisis, many are turning to carbon-accounting services to figure out their greenhouse gas emissions and where to start making changes. Nevada-based nZero is one such tool, with a key distinction. Whereas many services rely on industry averages to help a company project emissions—an approach that can lead to significant reporting errors—nZero works with utility and service providers to get the actual data, and then breaks it down to offer insights on an hourly basis. The company, which was founded in 2017 and currently serves mostly local governments and data centers, says that level of accuracy is indispensable to enable the greatest possible carbon reductions in return for users’ investment.

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Write to Ciara Nugent at ciara.nugent@time.com.

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