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Anyone who loves thrift shopping will tell you this: it’s all about the thrill of the hunt. But sniffing out that one perfect piece requires lots of time and effort. To make secondhand shopping more accessible—-and enable consumers to make more sustainable purchases—clothing-resale site -ThredUP created an AI–powered search tool called Thrift the Look. It features a curated selection of street-style photos and stylist–created outfits; users can click on individual items in those photos, surfacing a list of close matches from ThredUP’s inventory. Celebrity stylist Karla Welch and Stranger Things actor Priah Ferguson have each devised a number of shoppable looks for the tool.
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