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The first truly wireless earbuds to support lossless audio quality over Bluetooth, the NuraTrue Pros are a step forward for the audiophile set. Designed to handle a new compression technique that enables CD-quality audio to be streamed, these earbuds are for people who want to pair mobility and uncompromised sound. (Apple Music currently offers lossless streaming, while Spotify has plans to roll out this feature.) But the NuraTrue Pro system offers more than that: it personalizes sound by creating a custom EQ profile after measuring how each of your inner ears responds. Luke Campbell—the Australian ear, nose, and throat surgeon who co-founded Nura—wonders why most headphones treat everyone the same, even though no one hears exactly alike.

Buy Now: NuraTrue Pro

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