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You can’t manage carbon emissions that you don’t measure. But figuring out a product’s true carbon footprint can be costly and time-consuming. Doconomy’s 2030 Calculator offers a fast, easy and affordable (it’s free) way to quantify the carbon footprints of everything from T-shirts and tables to toasters and toothbrushes. Embraced by brands like Patagonia and H&M, the calculator uses a vast database of “impact factors” (e.g., material, location, energy consumption, transportation) to generate a single numerical score that encompasses the product’s entire supply chain. The ultimate goal is “carbon labels” on products, says Doconomy’s Shawn McKell. “It’s really difficult right now to compare, say, Nike sneakers to Adidas. But if both calculate their carbon footprints in the same way…consumers can make decisions based on impact,” he says.

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