Everything from houses to pharmaceuticals can now be 3-D-printed, but the inventors behind Illusory Material are aiming even higher—their goal is “to create things that were previously impossible to bring into the physical world,” says co-founder Honghao Deng, who helped develop the technology last year alongside co-founder Jiani Zeng. Illusory’s device prints colors and patterns beneath a layer of tiny digital lenses that cause a material’s appearance to change based on the viewing angle—think hard materials that appear soft, or “blank” packaging that only displays information about the contents when picked up. The tech, Deng says, could be used to create innovative apparel, medical braces and more. —Simmone Shah
Update, November 12
This story has been updated.
- TIME's Top 100 Photos of 2021
- Inside Frances Haugen's Decision to Take on Facebook
- Why We Should Stop Freaking Out About Inflation
- Austria's Plan to Make COVID-19 Vaccines Compulsory Is Dividing Citizens — and Experts
- Inside the 80-Year Quest to Name Pearl Harbor's Unknown Victims
- Buying a House Feels Impossible These Days. Here Are 6 Innovative Paths to Homeownership
- 'They're Very Close.' U.S. General Says Iran Is Nearly Able to Build a Nuclear Weapon
- A Charter School's Racial Controversy Reveals the Real Battle For America's Classrooms
