Everything from houses to pharmaceuticals can now be 3-D-printed, but the inventors behind Illusory Material are aiming even higher—their goal is “to create things that were previously impossible to bring into the physical world,” says co-founder Honghao Deng, who helped develop the technology last year alongside co-founder Jiani Zeng. Illusory’s device prints colors and patterns beneath a layer of tiny digital lenses that cause a material’s appearance to change based on the viewing angle—think hard materials that appear soft, or “blank” packaging that only displays information about the contents when picked up. The tech, Deng says, could be used to create innovative apparel, medical braces and more. —Simmone Shah
Update, November 12
This story has been updated.
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time