--- title: Nuratrue: The 100 Best Inventions of 2021 description: Find out why Nuratrue is one of the best inventions of 2021 canonical: https://time.com/collections/best-inventions-2021/6112633/nuratrue/ article:content_tier: free article:published_time: 2021-11-10T11:15:45.000Z article:modified_time: 2026-03-02T23:56:40.652Z og:title: Nuratrue: The 100 Best Inventions of 2021 og:description: Find out why Nuratrue made this year's list og:url: https://time.com/collections/best-inventions-2021/6112633/nuratrue/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2fb968a815d94b7b/698a1e8b096a9450366abd71/best-inventions-2021-NURATRUE-09.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Nuratrue: The 100 Best Inventions of 2021 og:type: article twitter:card: summary_large_image twitter:title: Nuratrue: The 100 Best Inventions of 2021 twitter:description: Find out why Nuratrue made this year's list twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2fb968a815d94b7b/698a1e8b096a9450366abd71/best-inventions-2021-NURATRUE-09.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Nov 10, 2021 # Custom Listening Nuratrue by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff  Just like fingerprints, everyone’s hearing is different. Yet most earbuds, even the priciest and most sophisticated, treat us all the same. [Nuratrue](https://www.nuraphone.com/products/nuratrue) ($199.99) takes a different approach—gauging the quirks of your hearing by playing about a minute’s worth of various tones and measuring the sounds that your cochleas produce in response, tones that are inaudible to humans. Nuratrue then applies a custom aural profile to anything you listen to, augmenting specific auditory ranges to create a richer, more detailed experience. Originally launched as over-the-ear headphones that earned innovation awards from Red Dot, CES and SXSW, these new true-wireless buds open a hidden door to all the detail you never even knew you were missing in your favorite music. _—A.V.H._ **Buy Now:** [Nuratrue](https://amzn.to/3mAZIRQ) ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2021/6112633/nuratrue/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2021/6112633/nuratrue/"},"headline":"Custom Listening","datePublished":"2021-11-10T11:15:45.000Z","dateModified":"2026-03-02T23:56:40.652Z","description":"","url":"https://time.com/collections/best-inventions-2021/6112633/nuratrue/","keywords":["list","franchise","best inventions","Best Inventions 2021"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2fb968a815d94b7b/698a1e8b096a9450366abd71/best-inventions-2021-NURATRUE-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2fb968a815d94b7b/698a1e8b096a9450366abd71/best-inventions-2021-NURATRUE-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/best-inventions-2021/6112633/nuratrue/","name":"Custom Listening"}}]}] ```