--- description: Find out why Everist Waterless Haircare Concentrates is one of the best inventions of 2021 title: Everist Waterless Haircare Concentrates: The 100 Best Inventions of 2021 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt67f2472d5224a8b7/698a1e948fd2eeea5236317c/best-inventions-2021-Waterless-Hair.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Nov 10, 2021 # Just Add Water Everist Waterless Haircare Concentrates by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  Inspired by the emerging (and environmentally friendly) trend of water-activated tablets in home-care items, Everist co-founders Jessica Stevenson and Jayme Jenkins decided to apply the concept to hair care. [Everist](http://www.helloeverist.com "undefined")’s shampoo and conditioner ($24 each) come in a paste format that turns into a foamy lather and serum-like conditioner when activated by water. While the 100 ml tube might appear tiny, it’s equivalent to a full-size 300 ml bottle of shampoo. —_Taylor Bryant_ **Buy Now:** [Everist Waterless Haircare Concentrates ](https://helloeverist.com/collections/shower-essentials "undefined") ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2021/6112609/waterless-haircare-concentrates/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2021/6112609/waterless-haircare-concentrates/"},"headline":"Just Add Water","datePublished":"2021-11-10T11:13:42.000Z","dateModified":"2026-03-02T23:56:07.913Z","description":"","url":"https://time.com/collections/best-inventions-2021/6112609/waterless-haircare-concentrates/","keywords":["list","franchise","best inventions","Best Inventions 2021"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67f2472d5224a8b7/698a1e948fd2eeea5236317c/best-inventions-2021-Waterless-Hair.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt67f2472d5224a8b7/698a1e948fd2eeea5236317c/best-inventions-2021-Waterless-Hair.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/best-inventions-2021/6112609/waterless-haircare-concentrates/","name":"Just Add Water"}}]}] ```