Inspired by the emerging (and environmentally friendly) trend of water-activated tablets in home-care items, Everist co-founders Jessica Stevenson and Jayme Jenkins decided to apply the concept to hair care. Everist’s shampoo and conditioner ($24 each) come in a paste format that turns into a foamy lather and serum-like conditioner when activated by water. While the 100 ml tube might appear tiny, it’s equivalent to a full-size 300 ml bottle of shampoo. —Taylor Bryant
Buy Now: Everist Waterless Haircare Concentrates
More Must-Reads From TIME
- LGBTQ Reality TV Takes on a Painful Moment
- Column: How the World Must Respond to AI
- What the Debt Ceiling Deal Means for Student Loan Borrowers
- India’s Female Wrestlers Are Saying #MeToo
- 7 Ways to Get Better at Small Talk
- Florence Pugh Might Just Save the Movie Star From Extinction
- The End of Succession
- Scientists Get Closer to Harnessing Solar Power From Space
