These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser.
Inspired by the emerging (and environmentally friendly) trend of water-activated tablets in home-care items, Everist co-founders Jessica Stevenson and Jayme Jenkins decided to apply the concept to hair care. Everist’s shampoo and conditioner ($24 each) come in a paste format that turns into a foamy lather and serum-like conditioner when activated by water. While the 100 ml tube might appear tiny, it’s equivalent to a full-size 300 ml bottle of shampoo. —Taylor Bryant
Buy Now: Everist Waterless Haircare Concentrates
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness