--- description: Find out why Ethique Concentrates is one of the best inventions of 2020. title: Ethique Concentrates: The 100 Best Inventions of 2020 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt24078f47802daa5a/698a1450656a3f41d8bdab64/best-inventions-of-2020-Ethique-Concentrates.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Nov 19, 2020 # Planet-First Personal Care Ethique Concentrates by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  Courtesy Some 95 percent of the shampoo, conditioner, and lotion that we use is water. Ethique gets rid of all of it, with a line of solid products ($6 to $9) that you use for hair, face, and body-care. Just add hot water, stir, and you’re ready to go. [Ethique’s](https://ethique.com/ "undefined") ingredients are environmentally-minded, as well: since they’re smaller they require less packaging, and are sent in compostable material instead of plastic. _—Marjorie Korn_ **Buy now:** [Ethique Concentrates](https://amzn.to/3ny9666 "undefined") ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2020/5911446/ethique-concentrates/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2020/5911446/ethique-concentrates/"},"headline":"Planet-First Personal Care","datePublished":"2020-11-19T01:30:48.000Z","dateModified":"2026-03-02T23:45:32.588Z","description":"","url":"https://time.com/collections/best-inventions-2020/5911446/ethique-concentrates/","keywords":["list","franchise","best inventions","Best Inventions 2020"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt24078f47802daa5a/698a1450656a3f41d8bdab64/best-inventions-of-2020-Ethique-Concentrates.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt24078f47802daa5a/698a1450656a3f41d8bdab64/best-inventions-of-2020-Ethique-Concentrates.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/best-inventions-2020/5911446/ethique-concentrates/","name":"Planet-First Personal Care"}}]}] ```