Lamenting that the gorgeous stainless-steel ice chests of midcentury have been cost-engineered nearly out of existence, the team at Texas-based YETI decided to build their own, sparing no expense: the stainless-steel-clad YETI V Series, an $800 hard-sided cooler that weighs 35 lb. empty and can keep 46 cans of beer chilly for many, many days after your last tailgate guests have left. Its secret is vacuum-insulated panels, which keep the internal temperature lower for longer, yet allow for more space inside. “Over the course of several engineering builds, we probably destroyed over a hundred samples,” says YETI manager Evan Goldberg. The result might just last for decades.—Jesse Will
Buy now: YETI V Series
- The Fight to Save the Salmon
- Inside the World of Black Bitcoin, Where Crypto Is About Making More Than Just Money
- The 'Great Resignation' Is Finally Getting Companies to Take Burnout Seriously. Is It Enough?
- Suddenly, Everyone on TV Is Very Rich or Very Poor. What Happened?
- Colin Powell Reflects on His Mistakes in Unpublished TIME Interview
- Business Travel's Demise Could Have Far-Reaching Consequences
- If the U.S. Spends Big on Climate, the Rest of the World Might Follow