Most hair-straightening irons work by clamping hair between two burning-hot plates and pressing it into submission—often causing irreparable damage to the strands. Leave it to Dyson to create a solution as functional as it is elegant. The Corrale ($499.99 at Dyson.com) uses flexing plates that move with the hair as it straightens, styling more quickly with less heat. “We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands,” says Sir James Dyson, the company’s founder. Moreover, a sensor system regulates the temperature of the plates 100 times a second, so there’s never undue heat. —Cady Lang
Buy now: Dyson Corrale
More Must-Reads from TIME
- Introducing the 2024 TIME100 Next
- Sabrina Carpenter Has Waited Her Whole Life for This
- What Lies Ahead for the Middle East
- Why It's So Hard to Quit Vaping
- Jeremy Strong on Taking a Risk With a New Film About Trump
- Our Guide to Voting in the 2024 Election
- The 10 Races That Will Determine Control of the Senate
- Column: How My Shame Became My Strength
