Most hair-straightening irons work by clamping hair between two burning-hot plates and pressing it into submission—often causing irreparable damage to the strands. Leave it to Dyson to create a solution as functional as it is elegant. The Corrale ($499.99 at Dyson.com) uses flexing plates that move with the hair as it straightens, styling more quickly with less heat. “We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands,” says Sir James Dyson, the company’s founder. Moreover, a sensor system regulates the temperature of the plates 100 times a second, so there’s never undue heat. —Cady Lang
Buy now: Dyson Corrale
More Must-Read Stories From TIME
- LeBron James Could Take Pickleball—Yes, Pickleball—to the Next Level
- It's Going to Be a Lot More Expensive to Heat Your Home This Winter. Here's What To Expect
- The U.S. Might Be the Surprising Determining Factor in the Future of Armenia
- Rapper Saucy Santana Is Opening a Door For His Community
- Here are the Biggest Moments from the TIME100 Leadership Forum and Impact Awards in Singapore
- Column: Russia Wants to Lock Ukraine Back in the Soviet Cellar
- As the Kanjuruhan Tragedy Shows, Indonesia Has Not Resolved Its Long-Standing Problem of Soccer Violence
- Here's Everything New on Netflix in October 2022
- A New Documentary Series Illuminates the History and Evolution of Queer Horror
