Jessica Pettway for TIME; Prop styling by Stephanie L. Yeh

Most hair-straightening irons work by clamping hair between two burning-hot plates and pressing it into ­submission—often causing irreparable damage to the strands. Leave it to Dyson to create a solution as functional as it is elegant. The Corrale ($499.99 at uses flexing plates that move with the hair as it straightens, styling more quickly with less heat. “We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands,” says Sir James Dyson, the company’s founder. Moreover, a sensor system regulates the temperature of the plates 100 times a second, so there’s never undue heat. —Cady Lang

Buy now: Dyson Corrale

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