Taylor Hill—FilmMagic/Getty Images

Scrolling through images of the Balenciaga couture collection designed by Demna, my heart jumped, then opened. It was the same way I felt when I paged through my mother’s fashion magazines as a little girl. I could feel the care and respect he had for the heritage and history of Balenciaga, and for Cristóbal, the man who created the eponymous brand. Demna’s execution felt at once timeless and new.

Less than a year later, I had the pleasure of wearing three custom Balenciaga looks for the premiere of my show Euphoria. I got to feel how delicately intricate yet comfortable each piece was; I felt powerful and free. His silhouettes, whether baggy or tight, seem to fit the body in all the right places. The duality that Demna presents not only reflects the times, but forges ahead into the future. His intention behind the brand feels deeper than selling a product, and that is why the Balenciaga effect is being felt all over the world.

Demie is an actor

More Must-Reads from TIME

Contact us at

Simu Liu
Tim Cook
Mary J. Blige
Candace Parker
Volodymyr Zelensky
5 stories