--- description: Find out why Demna is one of the 100 most influential people of 2022. title: Demna: The 100 Most Influential People of 2022 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdb6928f72069f663/698a31fc457a52a9f4d66729/Demna-Gvasalia-time100-2022.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- May 23, 2022 # Demna by Alexa Demie  Demna Gvasalia Taylor Hill—FilmMagic/Getty Images Demna Gvasalia Taylor Hill—FilmMagic/Getty ImagesTaylor Hill—FilmMagic/Getty Images Scrolling through images of the [Balenciaga](https://time.com/collection-post/6159435/balenciaga/ "undefined") couture collection designed by Demna, my heart jumped, then opened. It was the same way I felt when I paged through my mother’s fashion magazines as a little girl. I could feel the care and respect he had for the heritage and history of Balenciaga, and for Cristóbal, the man who created the eponymous brand. Demna’s execution felt at once timeless and new. Less than a year later, I had the pleasure of wearing three custom Balenciaga looks for the premiere of my show [_Euphoria_](https://time.com/5917975/euphoria-makeup-fashion/ "undefined")_._ I got to feel how delicately intricate yet comfortable each piece was; I felt powerful and free. His silhouettes, whether baggy or tight, seem to fit the body in all the right places. The duality that Demna presents not only reflects the times, but forges ahead into the future. His intention behind the brand feels deeper than selling a product, and that is why the Balenciaga effect is being felt all over the world. _Demie is an actor_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/100-most-influential-people-2022/6177810/demna/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/100-most-influential-people-2022/6177810/demna/"},"headline":"Demna","datePublished":"2022-05-23T10:10:15.000Z","dateModified":"2026-07-21T07:22:11.105Z","description":"","url":"https://time.com/collections/100-most-influential-people-2022/6177810/demna/","keywords":["TIME 100","franchise","TIME100 2022"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdb6928f72069f663/698a31fc457a52a9f4d66729/Demna-Gvasalia-time100-2022.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdb6928f72069f663/698a31fc457a52a9f4d66729/Demna-Gvasalia-time100-2022.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/100-most-influential-people-2022/6177810/demna/","name":"Demna"}}]}] ```