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May 23, 2022

# Joe Rogan

by 

Kara Swisher

![Joe Rogan Time 100 2022](https://static.time.com/v3/assets/bltea6093859af6183b/blt9bce228f9687f117/698a31ffdb29877643267d22/Joe-Rogan-time100-2022.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Joe Rogan Damon Winter—The ​New York Times/Redux

Joe Rogan Damon Winter—The ​New York Times/ReduxDamon Winter—The ​New York Times/Redux

I’m probably the very last person you might pick to assess the power and meaning of Joe Rogan. While we both do long podcasts, we’re quite different in terms of origins (journalist vs. comic), tone (persistently tough vs. indefatigably curious), and content (just the facts vs. just asking questions—including to obvious charlatans). But that’s really the point of podcasting, part of a fresh and new media landscape where there’s no question that Rogan has pioneered and plowed the fields like no other. To say he is big is an understatement: his [_Joe Rogan Experience_](https://www.joerogan.com/#jre-section) video podcast averages 11 million people, with a huge and loyal fan base that skews heavily young and male. That’s earned him a fortune, including the [$200 million he garnered from Spotify](https://time.com/6145835/joe-rogan-rumble-podcast-offer/) to be exclusive to the platform. He certainly delivers with big interviews from Elon Musk to Dave Chappelle, ranging across the ideological spectrum, which is a critical talent in these partisan times. But he’s also gotten into a lot of trouble this year for resurfaced racial slurs he made—and apologized for—and being a place where [COVID](https://time.com/6167025/one-millon-deaths-covid-19-stories/) deniers get a very easy ride. It’s complicated, of course, but there’s no question that Rogan’s success is pretty simple: the former _Fear Factor_ host has become the nation’s earworm. 

_Swisher is a journalist and the host of the New York_ Times _podcast_ Sway

![Joe Rogan Time 100 2022](https://static.time.com/v3/assets/bltea6093859af6183b/blt9bce228f9687f117/698a31ffdb29877643267d22/Joe-Rogan-time100-2022.jpg?branch=production&width=3840&quality=75&auto=webp)

Joe Rogan Damon Winter—The ​New York Times/Redux Damon Winter—The ​New York Times/Redux


Joe Rogan Is on the 2022 TIME 100 List

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