The 100 Most Influential People of 2020
Charlotte Rutherford for TIME
By Kim Kardashian West
September 22, 2020 9:34 PM EDT

JoJo Siwa is a ray of sunshine in a world that seems scary right now. As a parent, you want your kids to admire positive figures. There’s no one more positive than JoJo. You just can’t help but smile when you see her rainbow ponytail. She’s a great role model for children, and her optimism is more necessary now than ever. It’s no wonder my 7-year-old daughter North and millions of other children around the world adore her. When North met JoJo last year to fulfill her dream of being part of her YouTube channel, North got really shy. But JoJo, like a big sister, made her feel at home as they dressed up, danced and made slime.

JoJo is never ashamed to be herself, which can be really hard to do in this industry, especially when you’re so young. When Keeping Up With the Kardashians first aired, I was old enough to know who I was and make my own decisions. I can’t imagine what it’s like to live this life at age 17. JoJo embraces it, and I hope she always will. At some point, she’ll evolve and grow up a little bit, and that’s O.K. The people who love and support her will always be there. Live in the moment. Have fun. Be yourself and surround yourself with people who will keep you positive.

Kardashian West is a businesswoman and television personality

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