Evan Spiegel and Bobby Murphy

Evan Spiegel and Bobby Murphy Snapchat TIME 100

The duo behind the disappearing image

I admit I wrote off Snapchat when I first heard of it. Pictures that disappear after they’re viewed? I was used to composing, saving, editing and deciding how to share my pictures. Evan Spiegel and Bobby Murphy questioned that entire process and created something radical in its straightforwardness and speed: take a snap of the moment and choose who receives it and how long they get to see it before it disappears forever.

Evan recently said, “Snapchat discards content to focus on the feeling that content brings to you, not the way that content looks.” The visual, personal and ephemeral nature of Snapchat creates a freedom for people around the world to just be themselves, sending 400 million snaps daily. Snapchat is a perfect expression both of Evan’s and Bobby’s personalities and of the place the company calls home, Venice Beach, Calif.: fresh, a little raw and just plain cool.

Dorsey is co-founder and chairman of Twitter and co-founder and CEO of Square

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