And when his “it’s not for you, it’s for everyone” mission of accessibility was threatened by bots programmed to buy up the brand’s inventory as soon as it was restocked, he launched a program that directly intercepted overpriced resales with an unlimited preorder event.
Telfar’s approach to business and art is an affirmation of how we can fully and confidently show up in the world while uplifting those who have made us who we are. When I wear Telfar, I am wearing the stories of late nights with his aunt who has been his roommate for the last five years, his bike rides from Queens to Brooklyn to create in his studio, and his sacred bonds with a community of artists and musical collaborators—a family I take great pride in being a part of. He’s been at it for a long time, and nobody is more deserving.
Knowles is a Grammy Award-winning musician and artist
Styled by Avena Gallagher; Hair by Latisha Chong; Make-up by Mical Klip
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