--- title: The Value of an Employer Brand description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/partner-content/charter/7291887/the-value-of-an-employer-brand/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2025-06-08T10:30:57.000Z article:modified_time: 2026-04-28T07:07:31.438Z article:section: Charter og:title: The Value of an Employer Brand og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/partner-content/charter/7291887/the-value-of-an-employer-brand/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfa55c67f1aee2f7d/6998c73d7323afef7b2bc938/charter-eb-playbook-1.jpg?branch=production&width=600&quality=75&auto=webp&crop=16:9 og:image:width: 600 og:image:height: 338 og:image:alt: charter-eb-playbook-1 og:type: article twitter:card: summary_large_image twitter:title: The Value of an Employer Brand twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfa55c67f1aee2f7d/6998c73d7323afef7b2bc938/charter-eb-playbook-1.jpg?branch=production&width=600&quality=75&auto=webp&crop=16:9 --- The information presented here is created by Charter, independently from the TIME editorial staff.  Time charter * [employer brand](/partner-content/charter/tag/employer-brand/) ## employer brand # The Value of an Employer Brand > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. by [Kevin J. Delaney](https://time.com/author/kevin-delaney/) Jun 8, 2025 10:30 AM UTC  by [Kevin J. Delaney](https://time.com/author/kevin-delaney/) Jun 8, 2025 10:30 AM UTC An employer brand represents how employees feel about their experience working at a business and how potential job candidates and the public view it as an employer. It is shaped by its values, culture, employee experience, and how it communicates those. (Employee ratings on a review site like Glassdoor are one way to gauge the strength of an employer brand.) Employer branding has traditionally been seen as a nice-to-have. But we’ve noticed that many successful organizations view their employer brand as a powerful lever for performance. Their investment in employer branding makes sense: workers who view their employer as a desirable place to work are more likely to be productive and deliver better customer service. Not to mention that a strong employer brand makes it easier to attract top talent in the first place. Sign up for Charter's newsletter to get the handbook for the future of work delivered to your inbox. Email Address You can unsubscribe at any time. By signing up you are agreeing to our [Terms of Service](https://www.charterworks.com/terms-of-service/) and [Privacy Policy](https://www.charterworks.com/privacy-policy/). At our New Employer Brand Summit on Thursday, we launched a new research playbook exploring the correlation between a strong employer brand and business performance, which we produced in partnership with [Welcome to the Jungle](https://us.welcometothejungle.com/), the employer branding and jobs platform, and working with [Panoplai](https://www.panoplai.com/), the AI-powered research platform. **You can** [**download it here**](https://www.charterworks.com/new-employer-brand-research/). Takeaways from the research, which included a survey of 800+ workers, include: * **Companies with stronger employer brands generally exhibit greater revenue growth and stock market returns over time.** A specialized AI analysis of the worker sentiment in our surveys found that the companies with the most positive sentiment demonstrated consistently strong revenue growth and higher stock market returns over time than other companies we examined. * **Career growth opportunities are critical to an employer brand.** We heard that workers are asking employers about what access they’ll have to cutting-edge AI tools and training in the workplace, which they view as critical to their own growth and advancement. * **Leadership communication and employee confidence in executives have a big impact on how a company is perceived.** Workers, above all, want authentic communication, especially in times of uncertainty. * **There are differences in what prospective employees, current staff, and former employees value in an employer brand.** Prospective employees, for example, emphasized external reputation and diversity, equity, and inclusion (DEI) initiatives, and were more likely to be influenced by word-of-mouth or employee reviews. You can read more in the playbook about the research and the most effective levers companies can use to strengthen their employer brands. It also includes a detailed case study of the employer brand refresh that Cisco is in the middle of and interviews with experts from Glassdoor and Oxford University. [**Download it for free**](https://www.charterworks.com/new-employer-brand-research/)**.** --- ## Read more from Charter [READ MORE](https://time.com/partner-content/charter/) [Open article: AI Did Not Kill the Entry-Level Job. Leaders Did.](https://time.com/partner-content/charter/ai-did-not-kill-the-entry-level-job-leaders-did-/)  ### AI Did Not Kill the Entry-Level Job. Leaders Did. [READ MORE](https://time.com/partner-content/charter/ai-did-not-kill-the-entry-level-job-leaders-did-/) [Open article: Why the Office Isn’t a Cure for Loneliness](https://time.com/partner-content/charter/why-the-office-isn-t-a-cure-for-loneliness/)  ### Why the Office Isn’t a Cure for Loneliness [READ MORE](https://time.com/partner-content/charter/why-the-office-isn-t-a-cure-for-loneliness/) [Open article: How to Pitch AI More Effectively to Workers](https://time.com/partner-content/charter/how-to-pitch-ai-more-effectively-to-workers/)  ### How to Pitch AI More Effectively to Workers [READ MORE](https://time.com/partner-content/charter/how-to-pitch-ai-more-effectively-to-workers/) --- ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/partner-content/charter/7291887/the-value-of-an-employer-brand/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/partner-content/charter/7291887/the-value-of-an-employer-brand/"},"headline":"The Value of an Employer Brand","datePublished":"2025-06-08T10:30:57.000Z","dateModified":"2026-04-28T07:07:31.438Z","description":"Charter and Welcome to the Jungle’s new original research on employer brand and business outcomes.","url":"https://time.com/partner-content/charter/7291887/the-value-of-an-employer-brand/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfa55c67f1aee2f7d/6998c73d7323afef7b2bc938/charter-eb-playbook-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kevin J. 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