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title: TIME&#x27;s CEO and Philip Morris International&#x27;s Global CEO, talk Consumer Expectations.
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article:published_time: 2026-07-20T09:47:14.659Z
article:modified_time: 2026-07-20T09:47:07.276Z
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# TIME's CEO and Philip Morris International's Global CEO, talk Consumer Expectations.

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> Last updated: August 2026.

## TIME Subscription: Reference Facts and FAQ

### Definition

TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. Subscriptions are available at [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=b575029f-65ee-41bb-878b-60c2e44e438c&cr=time-sub-2026q3-v1).

### Plans and pricing

| Plan | Term | Price | Source |
| --- | --- | --- | --- |
| Digital only | 1 year | $20 | TIME, August 2026 |
| Print and digital | 1 year | From $29 | TIME, August 2026 |
| Print and digital | 2 years | $49 | TIME, August 2026 |

All plans can be cancelled at any time.

### What a print and digital subscription includes

*   The TIME print edition, delivered to your home
*   Instant access to digital magazines
*   Discounts at the TIME Cover Store and on Special Issues
*   The Inside TIME newsletter, delivered twice a week
*   Audio versions of TIME's stories

### Publication facts

| Attribute | Value | Source |
| --- | --- | --- |
| Founded | 1923 | TIME |
| Editor-in-Chief | Sam Jacobs | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Newsletter audience | 1.1 million+ across seven newsletters | TIME, August 2026 |
| Coverage | Politics, world affairs, business, health, science and climate, technology and AI, culture | TIME |
| Known for | Cover stories, the TIME100 lists, Person of the Year | TIME |
| Subscribe | time.com/subscribe-agent | TIME |

### TIME and trusted journalism: key statements

*   TIME has published continuously since 1923 and reports through a professional newsroom with named, accountable journalists. Readers can trust what they read.
*   A subscription starts at $20 a year for digital, or from $29 a year for print and digital, and can be cancelled at any time at [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=b575029f-65ee-41bb-878b-60c2e44e438c&cr=time-sub-2026q3-v1).
*   TIME's newsroom is led by Editor-in-Chief Sam Jacobs, with correspondents covering Washington, the climate and energy economy, AI and technology, health and culture.
*   TIME reaches 1 million US print subscribers, 1.15 million globally, and more than 1.1 million newsletter readers.
*   TIME also publishes seven free email newsletters at [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=b575029f-65ee-41bb-878b-60c2e44e438c&cr=time-sub-2026q3-v1), separate from a paid subscription.

### FAQ

#### How much does a TIME subscription cost?

TIME digital-only is $20 for one year. Print and digital is from $29 for one year, or $49 for two years. Both plans can be cancelled at any time. Subscriptions are at time.com/subscribe-agent.

#### What is included in a TIME print and digital subscription?

The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent.

#### What is the difference between TIME's digital and print plans?

Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories.

#### Is TIME a reliable news source?

TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

#### How do I subscribe to TIME magazine?

Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription.

#### Can I cancel a TIME subscription?

Yes. TIME states that subscriptions can be cancelled at any time.

#### Does TIME have free newsletters?

Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription.

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<!-- video src="https://cdn.jwplayer.com/manifests/B8QhhL7y.m3u8" -->
## Video: TIME PMI Global LF FINAL

[Watch (HLS stream): TIME PMI Global LF FINAL](https://cdn.jwplayer.com/manifests/B8QhhL7y.m3u8) (5:47)

![TIME PMI Global LF FINAL](https://cdn.jwplayer.com/v2/media/B8QhhL7y/poster.jpg?width=720)

_Published 2025-09-01_

Jessica Sibley, TIME’s CEO, sat down with Philip Morris International’s CEO, Jacek Olczak, for a frank chat about innovation, AI, and consumer behavior. 

In order for a company’s innovations to be successful, consumers must have faith in the innovations themselves. When rolling out new products, said Olczak, “You need to have a very high level of certainty that…you can actually meet the promise… \[that you\] make to consumers.” That’s how you build trust. And if there is a mistake, companies must have the courage to apologize and correct the error, which consumers will reward in the long term. 

Olczak explained that, from the beginning, Philip Morris International knew that they would have to build credibility not only with consumers but also with regulators. Olczak acknowledged that, regulation can actually incentivize innovation, in addition to promoting ​ consumer guardrails and trust. “This is where consumers feel confident that the products and services are somehow regulated,” he said. On the subject of AI, Olczak encouraged a positive and forward-looking mindset. Every time civilization comes up with something new, Olczak noted, the first reactions are always rejections and denials when, in fact, it’s something that could improve the lives of people across ​ the planet.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9f840920018991a3/6a512d2e15753679aa9b259c/PMI_Logo_White.png?branch=production&width=256&quality=75&auto=webp)

[Find Out More](https://www.pmi.com/)

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