--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Community Is Essential image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3bcc7c2df28544dc/69fa045c0902cfb498f6af07/PG_TIME101_BG_4_040526.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9%2Coffset-x0.00%2Coffset-y0.00 ---  # Community Is Essential ## Video: TIME101: TIME x Cascade [Watch (HLS stream): TIME101: TIME x Cascade](https://cdn.jwplayer.com/manifests/koTTvfc4.m3u8) (2:08)  _Published 2026-05-11. TIME101: TIME x Cascade_  Each year, TIME highlights the 100 most influential people shaping the world today. For the past six years, TIME and P&G have partnered on TIME101, a recognition honoring an individual or organization making a meaningful impact in their community. This year, TIME101 recognizes the essential work of [Feeding America](https://www.feedingamerica.org/ "undefined")®, which is helping people across the country access the food and resources they need to thrive. #### **How is Feeding America addressing food insecurity in the United States?** According to Feeding America, 48 million people in the U.S. face food insecurity, along with the health and social impacts associated with it. Feeding America, a nationwide network powered by over 250 food banks, works to address this by approaching hunger-relief from every angle. In addition to ensuring neighbors can access the food and essentials they need, Feeding America advocates for policies that improve food security for everyone and partners with organizations to help address the root causes of food insecurity like the high cost of living and systemic barriers to opportunity. #### **How is the St. Louis Area Foodbank making an impact locally?** One of those network members is the St. Louis Area Foodbank which has provided nearly 1.6 million meals over the last five years through its Food on the Move program. This no-cost, mobile grocery shopping experience delivers food and essentials directly to neighborhoods experiencing food insecurity. The initiative is designed to ensure people can access food in a way that feels respectful and empowering. #### **How does the P&G partnership support Feeding America’s mission?** For nearly 190 years, P&G, its brands, people, and partners have supported communities through longstanding partnerships with local and global organizations. One of those partnerships is with Feeding America, which P&G has supported for more than 40 years through product donations and community programs. Most recently, P&G’s[ ](https://us.pg.com/newsroom/news-releases/PGs-Cascade-Celebrates-70-Years-by-Partnering-with-Feeding-America-to-Support-Families-Facing-Hunger-Helping-to-Provide-Up-to-1-Million-Meals/ "undefined")[Cascade brand helped provide one million meals through Feeding America’s network of local food banks](https://us.pg.com/newsroom/news-releases/PGs-Cascade-Celebrates-70-Years-by-Partnering-with-Feeding-America-to-Support-Families-Facing-Hunger-Helping-to-Provide-Up-to-1-Million-Meals/ "undefined"). Together, P&G and Feeding America are helping families access meals and everyday essentials when they need it most. Kate Bryant, Senior Director at P&G, reflects on the impact of these partnerships stating, “Beyond the products that we make, I’m also proud of the decades of work P&G has done with partners to help improve communities.” #### **What does community-driven impact look like in action?** This year, P&G and Cascade are shining a light on the essential and impactful work that the St. Louis Area Foodbank does as a part of the Feeding America network. This honor recognizes the organizations, as well as the staff and volunteers who work tirelessly to ensure food and other household essentials are received by people who need it most. Sean Keegan, Community Programs Coordinator at the St. Louis Area Foodbank, expresses “being able to be in assistance to people who need it...it’s a wonderful feeling.” Meredith Knopp, President and CEO of St. Louis Area Foodbank says that at the end of the day, her team’s mission is to “show people that there are other neighbors that care…and that together, there’s nothing we can’t overcome.” [](https://us.pg.com/community-impact/) [Learn More](https://us.pg.com/community-impact/) Community Is Essential ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/pg/community-is-essential","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/pg/community-is-essential"},"headline":"Community Is Essential","datePublished":"2026-05-11T17:29:15.600Z","dateModified":"2026-05-11T17:22:42.899Z","description":"","url":"https://time.com/branded-content/pg/community-is-essential","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/pg/community-is-essential","name":"Community Is Essential"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME101: TIME x Cascade","description":"TIME101: TIME x Cascade","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/koTTvfc4/poster.jpg?width=720","uploadDate":"2026-05-11T16:47:19.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/koTTvfc4.m3u8","embedUrl":"https://time.com/branded-content/pg/community-is-essential","duration":"PT2M8S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/pg/community-is-essential?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```