--- title: How Pfizer Is Rethinking What’s Possible in Cancer Care description: Pfizer’s Jeff Legos discusses how science, AI and patient insights are shaping cancer research and the next generation of treatments. canonical: https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/ article:opinion: false article:content_tier: free article:published_time: 2026-10-22T13:00:01.828Z article:modified_time: 2026-10-21T17:19:16.630Z article:section: Sponsored Content og:title: How Pfizer Is Rethinking What’s Possible in Cancer Care og:description: Pfizer’s Jeff Legos discusses how science, AI and patient insights are shaping cancer research and the next generation of treatments. og:url: https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd76420c217d27449/6ad8e18cee9a6af42dd82b85/Screenshot_2026-10-21_at_9.14.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2997 og:image:height: 1686 og:image:alt: Screenshot 2026-10-21 at 9.14.jpg og:type: article twitter:card: summary_large_image twitter:title: How Pfizer Is Rethinking What’s Possible in Cancer Care twitter:description: Pfizer’s Jeff Legos discusses how science, AI and patient insights are shaping cancer research and the next generation of treatments. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd76420c217d27449/6ad8e18cee9a6af42dd82b85/Screenshot_2026-10-21_at_9.14.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # How Pfizer Is Rethinking What’s Possible in Cancer Care > Sponsored content. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=852d0f02-4023-466f-9265-4bd62a338926&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=852d0f02-4023-466f-9265-4bd62a338926&cr=time-sub-2026q3-v1) ## Video: Pfizer x TIME Studios [Watch (HLS stream): Pfizer x TIME Studios](https://cdn.jwplayer.com/manifests/ybjX4AlJ.m3u8) (4:04)  _Published 2026-10-21. Pfizer x TIME Studios_ #### _Jeff Legos, Pfizer’s Chief Oncology Officer, on the science, technology and stories behind the next generation of breakthroughs._ Fifteen years ago, Jeff Legos met a patient who had just been told his cancer had returned and it was likely untreatable. Years later, Jeff learned that the patient was able to join a new clinical trial, which he credited with saving his life. The experience brought into sharp focus what is ultimately at stake in cancer research: time. “Every moment matters,” says Legos, Pfizer’s Chief Oncology Officer. For him, the fight against cancer is deeply personal, firmly grounded in science and urgently needed. “I am incredibly inspired by patients, I am driven by science, and I strive for a world without cancer,” he says. That sense of urgency continues to shape his work today. At Pfizer, the ambition is to deliver eight cancer breakthroughs by 2030, helping create more meaningful moments for people living with cancer and their families. Legos points to the company’s work across cancer research, from understanding the underlying biology to creating targeted medicines that carry treatments directly to cancer cells. Increasingly, he says, the goal is to combine multiple treatment approaches guided by the biology of each patient’s cancer. Artificial intelligence is further accelerating that work. By drawing on years of clinical data and scientific expertise, Pfizer is using AI to help researchers identify promising molecules and targets, while conducting simulations to help determine which clinical trial approaches have the highest probability of success. Pfizer is already embedding AI into clinical trial design and execution, with some processes that once took years happening roughly 50% faster. For Legos, however, speed only matters if it translates into progress for patients. “Patients are waiting and families are counting on us,” he says. Their courage, he adds, reinforces the responsibility to keep learning and “never resting on yesterday’s progress.” Because better cancer care is not measured by scientific progress alone, but by the moments that progress makes possible. [](https://www.pfizer.com/science/focus-areas/oncology) [Learn More](https://www.pfizer.com/science/focus-areas/oncology) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/"},"headline":"How Pfizer Is Rethinking What’s Possible in Cancer Care","datePublished":"2026-10-22T13:00:01.828Z","dateModified":"2026-10-21T17:19:16.630Z","description":"Pfizer’s Jeff Legos discusses how science, AI and patient insights are shaping cancer research and the next generation of treatments.","url":"https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd76420c217d27449/6ad8e18cee9a6af42dd82b85/Screenshot_2026-10-21_at_9.14.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[],"articleSection":"Sponsored Content","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd76420c217d27449/6ad8e18cee9a6af42dd82b85/Screenshot_2026-10-21_at_9.14.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screenshot 2026-10-21 at 9.14.jpg","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/","name":"How Pfizer Is Rethinking What’s Possible in Cancer Care"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Pfizer x TIME Studios","description":"Pfizer x TIME Studios","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/ybjX4AlJ/poster.jpg?width=720","uploadDate":"2026-10-21T15:52:24.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/ybjX4AlJ.m3u8","embedUrl":"https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/","duration":"PT4M4S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/pfizer/how-pfizer-is-rethinking-whats-possible-in-cancer-care/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```