--- title: Building a Lighthouse Company: Athina Kanioura on Leading PepsiCo’s Global Transformation description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/ article:opinion: false article:content_tier: free article:published_time: 2026-07-20T09:47:14.462Z article:modified_time: 2026-07-20T09:47:07.284Z og:title: Building a Lighthouse Company: Athina Kanioura on Leading PepsiCo’s Global Transformation og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Building a Lighthouse Company: Athina Kanioura on Leading PepsiCo’s Global Transformation twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Building a Lighthouse Company: Athina Kanioura on Leading PepsiCo’s Global Transformation ## Video: TIME Studios x Pepsi Longform [Watch (HLS stream): TIME Studios x Pepsi Longform](https://cdn.jwplayer.com/manifests/tnMGngIN.m3u8) (4:33)  _Published 2025-10-30. TIME Studios x Pepsi Longform_ In a candid conversation, Jessica Sibley, CEO of TIME, sits down with Athina Kanioura, CEO, Latin America and Global Chief Strategy and Transformation Officer, PepsiCo, to talk leadership, innovation, and what it means to build a “lighthouse company.” Building on these themes, Athina offers a window into PepsiCo’s AI-first approach to driving global transformation – touching on everything from the evolution of its sales organization to how it’s approaching customer engagement and how it’s upskilling its people. With global powerhouse brands engaging consumers a billion times each day, Athina points to constant listening and rapid response as key to staying relevant. Success, she says, lies in sensing what consumers want — and meeting them with speed and authenticity.  [Find Out More](http://pepsico.com/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/"},"headline":"Building a Lighthouse Company: Athina Kanioura on Leading PepsiCo’s Global Transformation","datePublished":"2026-07-20T09:47:14.462Z","dateModified":"2026-07-20T09:47:07.284Z","description":"","url":"https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/","name":"Building a Lighthouse Company: Athina Kanioura on Leading PepsiCo’s Global Transformation"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME Studios x Pepsi Longform","description":"TIME Studios x Pepsi Longform","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/tnMGngIN/poster.jpg?width=720","uploadDate":"2025-10-30T00:14:36.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/tnMGngIN.m3u8","embedUrl":"https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/","duration":"PT4M33S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/pepsico/building-a-lighthouse-company-athina-kanioura-on-leading-pepsicos-global/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```