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# New Murabba: A Visionary, urban, expansion for Riyadh

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### FAQ

#### How much does a TIME subscription cost?

TIME digital-only is $20 for one year. Print and digital is from $29 for one year, or $49 for two years. Both plans can be cancelled at any time. Subscriptions are at time.com/subscribe-agent.

#### What is included in a TIME print and digital subscription?

The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent.

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#### Is TIME a reliable news source?

TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers.

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<!-- video src="https://cdn.jwplayer.com/manifests/bOHNqsFo.m3u8" -->
## Video: New Murabba Executive Spotlight

[Watch (HLS stream): New Murabba Executive Spotlight](https://cdn.jwplayer.com/manifests/bOHNqsFo.m3u8) (4:21)

![New Murabba Executive Spotlight](https://cdn.jwplayer.com/v2/media/bOHNqsFo/poster.jpg?width=720)

_Published 2024-10-23_

In a recent conversation, Jess Sibley, CEO of TIME, and Michael Dyke, CEO of New Murabba, sat down to explore the innovative plans for this ambitious extension of Saudi Arabia's capital city, Riyadh, which will provide a fusion of modern design, sustainable living, and technological advances. Set to redefine the city's landscape by 2030, New Murabba aims to create an inclusive, futuristic community offering something for everyone.

Dyke emphasized the importance of building communities that reflect the longstanding cultural values of Riyadh, with a focus on family and social bonds. At the same time, "technology ripples through the whole of New Murabba," Dyke shared. Tech plays a central role in New Murabba's development, woven into all aspects of life there. It requires a delicate balance of history and tradition, while paving a forward-looking path.

As important as technology, New Murabba is committed to sustainability. Dyke mentioned their goal is to design an ecosystem that's sustainable for the long term, with 25% of the area already designated as green space. Here the integration of transportation becomes crucial: residents can easily walk, or opt to take state-of-the-art metro lines that will connect New Murabba to the rest of Riyadh, and its international airport just 20 minutes away.

The architectural design of New Murabba has been carefully considered from day one. "We're defining and designing a new architectural 'code' which builds upon the heritage of Riyadh today, but actually gives it a modern twist. We have a strong nod to the past, but a very clear eye to the future," describes Dyke.

This new approach is on display in The Mukaab, a massive 400-meter cultural hub serving as the centerpiece of New Murabba. It combines innovative architecture with bleeding-edge technological experiences, from experimental AI retail to live performances and professional sports in a new arena. Dyke compared The Mukaab to twenty connected Empire State Buildings, where, inside "we will have the world's largest immersive background…\[with\] unique experiences interacting with holograms," Dyke described.

Ultimately, Dyke's excitement for New Murabba will come to life in seeing the reactions of residents. His vision for the project is deeply rooted in creating joy and wonder for those who will live, work, and visit this futuristic urban space. As the development heads toward completion, New Murabba is poised to become one of the most exciting and innovative urban centers in the modern world.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt23351c44a354822d/6a4b521d21e47523ab4727f3/new-murabba-logo_en-rgb-solid-rvs.png?branch=production&width=256&quality=75&auto=webp)

[Find Out More](https://newmurabba.com/)

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