--- title: Executive Spotlight | Unlocking the Potential of A.I in Marketing description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/meta/ai-allows-more-time-to-focus-on-strategy-and-creativity./ article:opinion: false article:content_tier: free article:published_time: 2026-07-20T09:47:14.465Z article:modified_time: 2026-07-20T09:47:07.301Z og:title: Executive Spotlight | Unlocking the Potential of A.I in Marketing og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/branded-content/meta/ai-allows-more-time-to-focus-on-strategy-and-creativity./ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Executive Spotlight | Unlocking the Potential of A.I in Marketing twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Executive Spotlight | Unlocking the Potential of A.I in Marketing ## Video: Meta Executive Spotlight Final [Watch (HLS stream): Meta Executive Spotlight Final](https://cdn.jwplayer.com/manifests/7vRViRad.m3u8) (5:49)  _Published 2023-10-31_ TIME100 Talks, in partnership with Meta, gathered during New York’s Advertising Week to delve into the potential of A.I. in marketing and how it can help to grow businesses. Sitting down with Matt Steiner, VP of Monetization Infrastructure & A.I. at Meta, TIME’s Chief Marketing Officer, Sadé Muhammad, led a conversation on Meta’s investments in A.I., including launching its first set of Generative A.I. tools for advertisers and the results they are seeing that show time and resources saved. “This is a leap forward in technology; it’s such a powerful new tool that we are discovering new use cases for each week and the pace of innovation is outstanding. This will really power a new era and we are super excited about that”, explained Matt. ​ ​ Matt and Sadé also explored Meta’s commitment to using A.I. responsibly, approaching it with caution, and collaborating with experts to monitor effective use in the design, implementation, and verification of its A.I. systems. From reducing bias in models to overseeing fast-paced innovation, Matt takes us through how exactly this state-of-the-art technology is powering a new era of personalization, productivity, and performance for marketers. [](https://about.meta.com/) Meta builds technologies that help people connect, find communities and grow businesses. 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