--- title: Innovation, Resilience, Sustainability: The Stories of Modern Farming description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/ article:opinion: false article:content_tier: free article:published_time: 2026-07-20T09:47:17.885Z article:modified_time: 2026-07-20T09:47:11.205Z og:title: Innovation, Resilience, Sustainability: The Stories of Modern Farming og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Innovation, Resilience, Sustainability: The Stories of Modern Farming twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Innovation, Resilience, Sustainability: The Stories of Modern Farming ## Video: Land O'Lakes Community of the Year 2024 [Watch (HLS stream): Land O'Lakes Community of the Year 2024](https://cdn.jwplayer.com/manifests/waNd5vXJ.m3u8) (2:53)  _Published 2024-11-19. Land O'Lakes Community of the Year_ TIME celebrates the power of the vibrant rural farming community and role of the cooperative system in feeding America (and the world). Meet three of these voices: People of agriculture dedicated to building not only healthy farms, communities and livelihoods, but a healthy planet as well. Living in, and investing in, vibrant rural communities is a way of life, not a means to an end. Their values of hard work and commitment to each other extend beyond their geographic footprint. Collectively, the People of Agriculture are on a mission to provide opportunity, create jobs and build strength within their communities. The world depends on it.  [Learn more](https://www.landolakesinc.com/rootedintomorrow) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/"},"headline":"Innovation, Resilience, Sustainability: The Stories of Modern Farming","datePublished":"2026-07-20T09:47:17.885Z","dateModified":"2026-07-20T09:47:11.205Z","description":"","url":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","name":"Innovation, Resilience, Sustainability: The Stories of Modern Farming"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Land O'Lakes Community of the Year 2024","description":"Land O'Lakes Community of the Year","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/waNd5vXJ/poster.jpg?width=720","uploadDate":"2024-11-19T18:46:12.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/waNd5vXJ.m3u8","embedUrl":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","duration":"PT2M53S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```