--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Innovation, Resilience, Sustainability: The Stories of Modern Farming image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Innovation, Resilience, Sustainability: The Stories of Modern Farming TIME celebrates the power of the vibrant rural farming community and role of the cooperative system in feeding America (and the world). Meet three of these voices: People of agriculture dedicated to building not only healthy farms, communities and livelihoods, but a healthy planet as well. Living in, and investing in, vibrant rural communities is a way of life, not a means to an end. Their values of hard work and commitment to each other extend beyond their geographic footprint. Collectively, the People of Agriculture are on a mission to provide opportunity, create jobs and build strength within their communities. The world depends on it.  [Learn more](https://www.landolakesinc.com/rootedintomorrow) Innovation, Resilience, Sustainability: The Stories of Modern Farming ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/"},"headline":"Innovation, Resilience, Sustainability: The Stories of Modern Farming","datePublished":"2026-07-20T09:47:17.885Z","dateModified":"2026-07-20T09:47:11.205Z","description":"","url":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","name":"Innovation, Resilience, Sustainability: The Stories of Modern Farming"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Land O'Lakes Community of the Year 2024","description":"Land O'Lakes Community of the Year","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/waNd5vXJ/poster.jpg?width=720","uploadDate":"2024-11-19T18:46:12.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/waNd5vXJ.m3u8","embedUrl":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/","duration":"PT2M53S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/land-o-lakes/celebrating-rural-americas-passion-for-our-food-system/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```