--- title: The Innovative Strength of Mutsubishi Rubber is helping to Drive Sales in Major Industries across Japan description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/global-kigyo/the-innovative-strength-of-mutsubishi-rubber-is-helping-to-drive-sales-in-major/ article:opinion: false article:content_tier: free article:published_time: 2026-06-18T14:27:52.971Z article:modified_time: 2026-06-09T07:27:59.132Z article:section: Paid Content og:title: The Innovative Strength of Mutsubishi Rubber is helping to Drive Sales in Major Industries across Japan og:description: Breaking news and analysis from time.com. 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They are at time.com/newsletters and are separate from a paid subscription.  Mutsubishi Rubber provides a diverse range of sealing products. Mutsubishi Rubber provides a diverse range of sealing products. The success of Mutsubishi Rubber Co., Ltd. has always been defined by innovation. Renowned for supplying original products to safety-critical industries, the company now supports the shipbuilding and energy fields, among others, and is solving the problem of aging critical infrastructure in Japan. In a time of great social and economic uncertainty, Mutsubishi Rubber trades on its reputation for reliability, all while embracing collaborations and opportunities to support essential services that benefit society. President and CEO Goji Wada believes this is crucial to his firm’s future. “As part of our new initiatives, we are advancing the development of unique and innovative products. This remains a core pillar of our business,” said Wada. **“Mutsubishi Rubber will continue to contribute to society as an innovative company”** **– Goji Wada** With a diverse international client list, Mutsubishi Rubber’s innovations are just as wide-ranging. “We aim to expand further through new challenges by evolving traditional materials into something entirely new,” said Wada. This includes developing a form of flameproof rubber for fire suppression systems, while also seeking to support sustainability with a product that can be used safely with next-generation fuels such as ammonia and hydrogen. The team is also working on water pressure seals for nuclear shelters, as well as special rubber compounds that create electric ion flows to prevent the accumulation of shellfish and bacteria that can lead to corrosion of undersea equipment. For Mutsubishi Rubber, however, R&D is not just about new products. A central part of its innovation is working to find new applications for its existing technology to help suit evolving business and societal needs. Also, the company is adapting its BLAT (Bandless Air Tight) seal, used in containers for chemicals and hazardous materials in pharmaceutical labs, to suit different industries as it expands into new markets. As part of the firm’s key infrastructure focus, its water pipeline sealing device includes balloons that can be used to stop water flow to allow for repair works—a pressing issue with 740,000 km of water pipes and over 490,000 km of sewage pipes requiring maintenance in Japan in the near future.With flooding an increasing concern across Japan, Mutsubishi Rubber’s work in this field extends to pipe bypass technology and the Shell Cover II, which can prevent stormwater backflow. In a rapidly changing society and economy, the company seeks to leverage its integrated production systems to work with new clients and in new arenas. “As Japan’s labor force continues to decline, co-creation will be crucial for companies to sustain growth and actively engage in joint development with various stakeholders,” said Wada. As Mutsubishi Rubber looks to the future, it aims to take advantage of its core product’s flexibility to support the community through R&D work. “We will continue to develop solutions that address social issues, enhance infrastructure safety and contribute to the realization of a sustainable society,” he said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/the-innovative-strength-of-mutsubishi-rubber-is-helping-to-drive-sales-in-major/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/the-innovative-strength-of-mutsubishi-rubber-is-helping-to-drive-sales-in-major/"},"headline":"The Innovative Strength of Mutsubishi Rubber is helping to Drive Sales in Major Industries across Japan","datePublished":"2026-06-18T14:27:52.971Z","dateModified":"2026-06-09T07:27:59.132Z","description":"","url":"https://time.com/branded-content/global-kigyo/the-innovative-strength-of-mutsubishi-rubber-is-helping-to-drive-sales-in-major/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/the-innovative-strength-of-mutsubishi-rubber-is-helping-to-drive-sales-in-major/","name":"The Innovative Strength of Mutsubishi Rubber is helping to Drive Sales in Major Industries across Japan"}}]}] ```