--- title: Strength Where it Matters Most description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/global-kigyo/strength-where-it-matters-most/ article:opinion: false article:content_tier: free article:published_time: 2026-06-18T14:28:47.836Z article:modified_time: 2026-06-09T07:28:00.019Z article:section: Paid Content og:title: Strength Where it Matters Most og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/branded-content/global-kigyo/strength-where-it-matters-most/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt71faaf1dc192f8a3/6a4b5268d4269e02f59cd56e/4D7F0E6C38FB42F595037D73FD64C919.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2430 og:image:height: 1367 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Strength Where it Matters Most twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt71faaf1dc192f8a3/6a4b5268d4269e02f59cd56e/4D7F0E6C38FB42F595037D73FD64C919.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Strength Where it Matters Most > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  In high-stakes space missions, even the smallest error can mean failure. Nagoya- based Meira Corporation knows this well—as Japan’s only domestic supplier of aerospace-grade rods, Meira played a key role in building JAXA’s Kibō space module. Beyond aerospace, Meira brings over 90 years of precision engineering to fields from safety-critical car parts to orthopedic implants. Tapping into Aichi Prefecture’s strong automotive base, the company is expanding into lightweight electric vehicle components. “We are placing a strong focus on the EV sector,” said President Makoto Ohashi, “supplying our core products and developing highly specialized bolts that contribute directly to the evolving needs of EV manufacturing.” Meira’s integrated system handles everything from procurement to final inspection, with rigorous testing for static strength, fatigue and hydrogen embrittlement. Durable precision parts are also under development for advanced robotics. “In the medical field, for example, we anticipate rapid growth in remote and robot-assisted surgeries,” Ohashi added, “especially in light of labor shortages and the limited number of doctors in rural areas.” Looking ahead, Meira is eyeing growth in emerging markets. “India has emerged as a key focus for our long-term growth,” said Ohashi. “With Maruti Suzuki planning to ramp up annual production capacity from 2 to 4 million units by 2030, we’re preparing to shift some of our capacity from Thailand in the near future.”  ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/strength-where-it-matters-most/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/strength-where-it-matters-most/"},"headline":"Strength Where it Matters Most","datePublished":"2026-06-18T14:28:47.836Z","dateModified":"2026-06-09T07:28:00.019Z","description":"","url":"https://time.com/branded-content/global-kigyo/strength-where-it-matters-most/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/strength-where-it-matters-most/","name":"Strength Where it Matters Most"}}]}] ```