--- title: Global Kigyo - TIME - Partner Content - Rethinking Thermal Control description: Rethinking Thermal Control canonical: https://time.com/branded-content/global-kigyo/rethinking-thermal-control/ article:opinion: false article:content_tier: free article:published_time: 2026-08-31T10:35:50.567Z article:modified_time: 2026-08-31T09:11:32.016Z article:section: Paid Partner Content og:title: Global Kigyo - TIME - Partner Content - Rethinking Thermal Control og:description: Rethinking Thermal Control og:url: https://time.com/branded-content/global-kigyo/rethinking-thermal-control/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1323e07870deb4c2/6a9544693b8dfc5cf1d03d04/Page_2_Image_1_thumb.png?branch=production&width=900&quality=75&auto=webp&crop=16:9 og:image:width: 900 og:image:height: 506 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Global Kigyo - TIME - Partner Content - Rethinking Thermal Control twitter:description: Rethinking Thermal Control twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1323e07870deb4c2/6a9544693b8dfc5cf1d03d04/Page_2_Image_1_thumb.png?branch=production&width=900&quality=75&auto=webp&crop=16:9 --- # Rethinking Thermal Control   ##### Shinwa is committed to cutting-edge engineering. Central to the safe operation of today’s advanced technologies, from space launches to sprawling data centers, is reliable thermal control. With highly expensive, cutting-edge equipment on the line—and, in many cases, human lives—ensuring a consistent temperature despite external conditions has become a pressing challenge across many industries. Despite seeming like a niche sector, Japan’s thermal control industry is thriving thanks to its strong reputation for reliability and excellence. Emerging as a leader among this cohort is Shinwa Controls, a company that has grown hand in hand with the country’s semiconductor industry. Founded in 1962 as a manufacturer of valves and other fluid control systems, Shinwa pivoted in the mid-1980s as demand for chips grew, supplying market-leading temperature and humidity control systems. Building on this legacy, the company is now investing in key heat-management technologies for the advancing semiconductor sector, where fluctuations of just 0.1°C can hamper leading-edge chip production. Their NAIAD™ line provides advanced liquid cooling, specifically designed for server racks, AI infrastructure and high-density computing. “AI data centers, especially in the U.S., have become an important growth area. Efficient heat management is critical in these facilities, and our expertise allows us to provide solutions for them,” said president Takuji Yamamoto.  NAIAD™300: Shinwa’s latest liquid cooling system for data centers ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/rethinking-thermal-control/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/rethinking-thermal-control/"},"headline":"Rethinking Thermal Control","datePublished":"2026-08-31T10:35:50.567Z","dateModified":"2026-08-31T09:11:32.016Z","description":"Rethinking Thermal Control","url":"https://time.com/branded-content/global-kigyo/rethinking-thermal-control/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Partner Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/rethinking-thermal-control/","name":"Rethinking Thermal Control"}}]}] ```