--- title: Global Kigyo - TIME - Partner Content - Peak Performance description: Peak Performance canonical: https://time.com/branded-content/global-kigyo/peak-performance/ article:opinion: false article:content_tier: free article:published_time: 2026-07-01T20:05:59.945Z article:modified_time: 2026-07-01T20:05:52.124Z article:section: Paid Partner Content og:title: Global Kigyo - TIME - Partner Content - Peak Performance og:description: Peak Performance og:url: https://time.com/branded-content/global-kigyo/peak-performance/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0263b55b956b74ab/6a45641efdd1966210b2cb00/page_6_image_4_(1).png?branch=production&width=1349&quality=75&auto=webp&crop=16:9 og:image:width: 1349 og:image:height: 759 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Global Kigyo - TIME - Partner Content - Peak Performance twitter:description: Peak Performance twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0263b55b956b74ab/6a45641efdd1966210b2cb00/page_6_image_4_(1).png?branch=production&width=1349&quality=75&auto=webp&crop=16:9 --- # Peak Performance > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  Nissin Kogyo pushes material innovation.  What started as a textile mill in Nagoya, central Japan, soon transformed into a major player in plastic components as the region emerged as Japan’s automotive heartland. Advanced materials firm Nissin Kogyo has become an integral part of Japan’s automotive supply chain, producing a range of components that make their way into some of the world’s most-loved vehicles. Having recently taken the helm as president of the company, Akinori Osada is keen to highlight how this strong automotive legacy is fueling future growth. “A key driver for us currently is the rise of EVs. We are seeing increased demand for lightweight components that improve overall vehicle efficiency,” he said. With 80 years of experience working with a wide variety of high-performance materials, Nissin Kogyo is now entering the robotics field as clients seek durable parts. The company’s fully in-house designed manufacturing platform has also improved capacity, with output at some production sites doubling over the past few years. Nissin Kogyo has adopted a truly global mindset, with operations in each market built on strong localization strategies and diverse hiring programs that include language training. “We intend to leverage our China operations as a base for exports, expanding into Southeast Asia and, in time, potentially African markets,” said Osada. “Our local team there has proven to be exceptional—deeply aligned with Nissin Kogyo’s values and philosophy of craftsmanship.”  ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/peak-performance/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/peak-performance/"},"headline":"Peak Performance","datePublished":"2026-07-01T20:05:59.945Z","dateModified":"2026-07-01T20:05:52.124Z","description":"Peak Performance","url":"https://time.com/branded-content/global-kigyo/peak-performance/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Partner Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/peak-performance/","name":"Peak Performance"}}]}] ```