--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: NEOLD image: https://static.time.com/v3/assets/bltea6093859af6183b/blta629823aa979d9ce/6a4b525ca09d9f2b825e9237/8A5048634BD24A5A9E44B2577A26F738.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 --- # NEOLD  **WELLNESS WITH SHOGUN SPIRIT** The “shogun spirit” encompasses the concept of _bushido_—cultivated over 500 years ago by Japan’s warrior elite as a way of life. Embodying principles such as determination, physical discipline and strategic wisdom, this code of conduct is as relevant today as it was then—particularly for the modern business leader. Set in Yoshino, Nara Prefecture, a UNESCO World Heritage site and location of over 30,000 sakura trees, NEOLD Private House is a one-of-a-kind facility for cultivating this shogun mindset. Combining a guesthouse, retreat and theater stage, NEOLD provides a space for global leaders to find inspiration in the same manner as great figures of the past. Founder of the space, Toshihide Nonaka, sees strong parallels between today’s professionals and the shoguns of the past—this served as initial inspiration. “Through our original programs, guests will enter the mindset of a shogun and expand their horizons, gaining intangible skills to take back into the real world,” he said. The shoguns were patrons of both warfare and the arts, maintaining a retainer system not unlike modern-day artist residencies. Their circles included master chefs, calligraphers, monks and martial artists, all supported with the aim of preserving and elevating their crafts. NEOLD’s wellness plans take key inspiration from this, gathering top-level international experts across multiple disciplines. Guests at NEOLD learn to hone their mental and physical selves, to reach the next stage of their potential. When Nonaka first acquired the historic property, as part of its renovation, he made a decision to install a stage for performances of _Noh_, the centuries-old traditional dance-drama performed with masks. Inspired by the history of Japan’s oldest performing art and a desire to share deeper shogun culture with a wider audience, Nonaka spent months consulting with master craftspeople across Japan for its construction. This cohort included Taichiro Nomura, the highly revered performer of Noh and Kyogen (Japanese comic theater) who is part of the wider Mansaku no Kai school. Other features of NEOLD seek to integrate shogun wellness routines. A centerpiece is the _irori_, a sunken charcoal fireplace, offering a communal meeting point with a direct view of the Noh stage outside. Meanwhile, the stars over Yoshino’s clear skies are visible from the outdoor rotenburo, an open-air hot spring bath. Each aspect is intended to provoke curiosity and reflection for guests. Nonaka is confident that NEOLD can preserve not only the legacy of the local area, but also the spirit of shogun rulers. “I see business leaders occupying a similar position,” he said. “They can benefit from practices such as the tea ceremony—activities that contribute to mental discipline. We hope visitors can take what they learn at NEOLD with them around the world.” [https://shogundo.com/](https://jadserve.postrelease.com/trk?ntv%5Fat=4,29&ntv%5Fui=92cb6f16-4dc1-4469-ac53-d97df9853b6e&ntv%5Fa=61EKAdal3A73sSA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYNSOhM%5FGA7mh6KYe3dNlwZLWhvefkrPki9wt5N%5FYRmj%5FDCe%5Fu%5FbDL4l0dWO2XOSMhGEcCsnuVJRasJHKwOmqKtqAXN5M%5FAdT3jUhOuq15adSXpFT4H-TkeVtCgqCT6GunK0xjjc19mBAC4WU43cV1oS14aFOPvNZ0mBMFfjtranhMjxZSS658qNJoVs6GFbf5Xu1iQsod%5FRYOs9EtE%5FR1o3ZIwHeLn-QGaR22Ri0Y3oPWH%5Fz7zo7ZWWzhF8MHu1t0gUX0zYUtw1%5F7Evxm94FmV%5Fs-X7hoD9-7YZuKRzSvvLNAKmdnku5iTCLVdl%5F%5FdZPeM6p%5FnmVclpDAijyiHgoTldenJx-e1kVNkDNZk0rucc9NM9BljDAo%5FfPe6MDPW9h9jVKzXW2P5Im1DlkH%5FwfEVhrmbeSY3S1F6umfkRl4dZVIN5S31gfxs%5F8zImmup1qAi0hKpjeMmPVQSW0vlo7OgE=&ord=-483978850&ntv%5Fht=3EoMagA&prx%5Fr=https://shogundo.com/ "undefined")  NEOLD ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/neold/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/neold/"},"headline":"NEOLD","datePublished":"2026-06-18T14:28:46.424Z","dateModified":"2026-06-09T07:28:03.082Z","description":"","url":"https://time.com/branded-content/global-kigyo/neold/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/neold/","name":"NEOLD"}}]}] ```