--- title: Global Kigyo - TIME - Partner Content - Keeping Life in Motion description: Keeping Life in Motion canonical: https://time.com/branded-content/global-kigyo/keeping-life-in-motion/ article:opinion: false article:content_tier: free article:published_time: 2026-10-21T07:19:50.424Z article:modified_time: 2026-10-21T07:19:44.796Z article:section: Paid Partner Content og:title: Global Kigyo - TIME - Partner Content - Keeping Life in Motion og:description: Keeping Life in Motion og:url: https://time.com/branded-content/global-kigyo/keeping-life-in-motion/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8d97c8c42d375674/6ad865e3e5df261aef8ce57e/Page_2_image_1.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1732 og:image:height: 974 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Global Kigyo - TIME - Partner Content - Keeping Life in Motion twitter:description: Keeping Life in Motion twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8d97c8c42d375674/6ad865e3e5df261aef8ce57e/Page_2_image_1.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Keeping Life in Motion > Sponsored content. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=04487f93-5582-47ed-8123-db02a40b8d49&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=04487f93-5582-47ed-8123-db02a40b8d49&cr=time-sub-2026q3-v1)  ##### High-performance film maker Keiwa is pursuing new challenges around the world  At the top of the agenda today is the impact that society is having on the environment. From the energy that powers our homes and vehicles to the materials used in buildings, electronics and everyday products, almost every aspect of modern life ultimately depends on resources drawn from the natural world. Yet industry and nature do not necessarily have to exist in opposition. New materials and technologies can reduce energy consumption, make better use of natural resources and help products last longer. For Japanese advanced materials manufacturer Keiwa, this balance has been part of its philosophy for decades, encapsulated in a simple principle: “Creation of the Harmony between Nature and Industry.” Roughly speaking, the name Keiwa translates as “blessed harmony,” a meaning highly in tune with the company’s philosophy. The background behind the name, however, goes much deeper, as representative director and president Keiichi Osamura points out. “Our founder, my father, served as a soldier during the war and returned to Japan to find buildings and factories destroyed by bombing. Yet the mountains were still green, the water remained clear, and Japan’s natural beauty endured. He believed that science should not be devoted to weapons or the destruction of nature. It should be used to improve people’s lives. That belief inspired the name Keiwa and remains central to our philosophy,” he said. Over nearly 80 years, Keiwa has come to master a core trifecta of industrial film processing: sheeting, laminating and coating, collectively referred to as SLC. As one of the few companies capable of handling all three within an integrated framework, and to exceptionally high precision, Keiwa has maintained a strong advantage in sectors as wide-ranging as clothing, agriculture and automotive. In the past, Keiwa made adhesive interlinings used in popular non-iron shirts, essential for staying wrinkle-free throughout the day. In more unexpected applications, reflective sheets with a smooth, vapor-deposited aluminum surface are used to improve the growth of apples and repel pests, without the need for additional chemicals. This product, “Sunny Cloth,” has become a driver of sustainable change in agricultural operations across Japan, helping produce world-class fruit and vegetables with less environmental impact.  Given the firm’s strong yet largely behind-the-scenes presence, Osamura has coined the term “ninja company” to describe the business. “Our technologies are often present without consumers ever realizing it,” he said. Optical films, particularly for the automotive industry, are one such example. The Japanese auto industry has long been intertwined with the development of satellite navigation systems, with research stretching back to the 1960s. As in-car navigation systems became widespread in the 1990s, Keiwa was quick to adapt, developing its OPALUS light-diffusion film to improve visibility even in strong sunlight. “We dominated this field until the early 2000s, with Keiwa diffusion films used in virtually every car navigation system worldwide,” said Osamura. “Even I did not initially realize that our film was used in my own car. As I like to say, a truly professional ninja can even conceal himself from himself.” With the automotive business as a launchpad, Keiwa sought rapid expansion, both geographically and across new industries. Its optical films are now found in screens ranging from small digital camera displays to large LED screens, supported by a production network spanning several sites in Wakayama and Shiga prefectures, regions with long histories of specialized manufacturing, as well as China.  Keiwa stores finished products in highly automated warehouses with a controlled clean environment Keiwa’s operations in China stretch back to the early 2000s, with an office in Suzhou followed by a full-scale plant in Nanjing offering local finishing, printing and quality assurance. This aligns with Keiwa’s broader philosophy surrounding customer relations: operating as close to the customer as possible. “As China’s economy has developed, it has become both the world’s manufacturing center and one of its largest consumer markets. It has also developed a substantial pool of highly capable engineers,” Osamura said. With the past two decades seeing unprecedented growth across many of China’s manufacturing fields, from batteries and LED displays to sensors and drones, Keiwa has remained well positioned to cater to this evolving demand. Putting the meaning of its name into practice, Keiwa has in recent years focused heavily on film solutions that are better for the planet, while also reducing its own environmental footprint. The company has reduced Scope 1 and 2 CO2 emissions by nearly 55% over the past decade and has committed to transitioning to 100% renewable energy. Keiwa is also developing PFAS-free products in response to concerns over potential health effects with its newest high-performance film series, “SUGORIA,” serving as the flagship product in this area. The move comes as manufacturers across a wide range of industries seek alternatives to PFAS amid growing environmental and regulatory scrutiny. For Keiwa, developing films that maintain high performance without these materials represents both an engineering challenge and an opportunity. “As regulatory pressure grows, we expect the transition toward PFAS-free materials to accelerate,” said Osamura. “Developing these new products involves both technical and economic challenges, including the need for substantial capital. Over the past several years, however, we have worked to overcome these challenges and have already made the necessary investments.” As Keiwa approaches its 80th anniversary, Osamura is keen to reflect on the past, but also to look further ahead. “Keiwa’s corporate philosophy is timeless, relevant and increasingly necessary,” he said. “By demonstrating that harmony with nature can also generate a profit, we hope to encourage producers around the world to recognize that environmental responsibility and business success can go hand in hand.”  Functional properties are added through high-precision processing technology ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/keeping-life-in-motion/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/keeping-life-in-motion/"},"headline":"Keeping Life in Motion","datePublished":"2026-10-21T07:19:50.424Z","dateModified":"2026-10-21T07:19:44.796Z","description":"Keeping Life in Motion","url":"https://time.com/branded-content/global-kigyo/keeping-life-in-motion/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Partner Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/keeping-life-in-motion/","name":"Keeping Life in Motion"}}]}] ```