--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: JR-West Hotels image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9ec10c25093f1a2c/6a4b525d503bda33bfcbafc0/E7B525B9C5F14FF7A75B79B67B00AB91.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 --- # JR-West Hotels   **CELEBRATING THE BEST OF THE WEST** As a country blessed with dramatic coastlines, soaring mountain ranges and more than 30 national parks, Japan offers endless discoveries for curious travelers. Japan’s western region, stretching from snow-laden Hokuriku through the ancient capitals of Nara and Kyoto to the northern reaches of Kyushu, is home to a unique blend of cultures, cuisines and local dialects. Thanks to a highly developed transport network, this captivating area is easily accessible for independent exploration. The driving force behind much of the region’s transport infrastructure development has been JR-West (West Japan Railway Company). With its machizukuri value-creation concept, JR-West Hotels has been elevating the tourism appeal of the area through a wide portfolio of hotel brands. “We believe diversity will be key for tourism going forward,” says President Eiji Tsubone. “Hotels will increasingly be selected based on individual interests and occasions. We aim to collaborate with JR West on travel throughout this region, allowing visitors to engage with local culture more deeply.”   JR-West Hotels places great emphasis on creating “extraordinary moments,” allowing guests to step outside their everyday lives. Strong relationships with local stakeholders ensure each location tells a story through its décor and ingredients. “For example, at our Hotel Granvia Hiroshima South Gate, guests can enjoy local conger eel from Miyajima, famous for its red torii gate, and even taste local sake first thing in the morning,” says Tsubone. “In areas such as Kyoto and Toyama, we deepen engagement with local communities and create experiences that go beyond a traditional stay.” With Japan’s tourism sector continuing to grow and diversify, JR-West Hotels is committed to putting more lesser-known destinations on the map, revitalizing local economies and showcasing the wonder that western Japan has to offer. JR-West Hotels ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/jr-west-hotels/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/jr-west-hotels/"},"headline":"JR-West Hotels","datePublished":"2026-06-18T14:28:25.365Z","dateModified":"2026-06-09T07:28:02.970Z","description":"","url":"https://time.com/branded-content/global-kigyo/jr-west-hotels/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/jr-west-hotels/","name":"JR-West Hotels"}}]}] ```