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# Japan’s Worldwide Future

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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltd936bceb10566995/6a955026643c9eab62a5a2b9/Thumbnail_pic.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Global business has never been more important to Japanese manufacturing. It’s also never been more complicated, due to a combination of shifting geopolitics, variable tariffs and trade uncertainties. 

However, in a nation that has always embraced challenges rather than shirk them, Japan’s business leaders have been working hard to stabilize and grow their international footprint with a series of clever strategies. For Masayuki Tamagaki, president of air conditioning business Inaba Denki Sangyo. Co. Ltd., expanding into new markets is key. “We aim to strengthen relationships with local distributors abroad so we can introduce our Japanese business model to markets around the world with new products,” said Tamagaki. “Our strategy centers on expanding the HVAC business from Japan and the United States into Europe as well as Australia and Southeast Asia. We will continue investing in R&D to tailor these products to the needs of each local market.” 

Schwalbel Inc. president Yoshiharu Hayashi also aims to increase his tire firm’s overseas connections.

“One of our priority issues moving forward is to build a stronger international network so we can provide solutions to partners around the world. Following the establishment of a base in China, we are planning to expand our network to Vietnam, Singapore, the United States, India and Europe,” said Hayashi. 

“This is part of our 10-year strategy to establish branches in key regions, gain the latest market information, and enable prompt responses to local needs.” 

Hi-Lex Corporation president and CEO Taro Teraura is considering acquisitions as a new strategy for overseas interests. “We face different challenges in each region. In Europe, we are working to keep up with trends and demand, particularly from the German market. China is as large as the U.S., possibly even larger. We need to keep pace with the rapidly changing trends of the Indian market,” said Teraura.

“Until now, our M&A activities have primarily focused on Japanese businesses. However, as part of our long-term strategy, we are preparing to expand globally and pursue international opportunities to further strengthen our competitiveness and global presence,” he added.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9da9ee8948f62c1b/6a955056d1a8e6f8d7673347/Thumbnail_pic.png?branch=production&width=1200&quality=75&auto=webp)

Credit: Nitta Gelatin Inc. 

South Asia is also a major part of the international business plans for Nitta Gelatin Inc., according to president Hidenori Takemiya. “If I had to pick one potential growth driver for our B2C business, I would point to our operations in India, where we are actively pursuing B2C opportunities. One of the key factors behind this is the growing awareness of health and wellbeing among Indian consumers,” said Takemiya.

“Nitta Gelatin first entered India in 1975, and last year we celebrated our 50th anniversary there. Last year, we doubled our production capacity for collagen peptides, and we are also planning to expand our gelatin production by approximately 1.3 times.” 

Hidenori Goto, president of Nishishiba Electric Co. Ltd., is consolidating existing global relationships, with support from its Vietnam plant. “We outsource part of our equipment production to our factory in Vietnam. Against the backdrop of labor shortages in Japan, the Vietnam factory serves as a complementary production base that provides additional workforce capacity,” said Goto.

“Our major clients are shipbuilders in China and South Korea rather than direct customers in Europe or the United States. Our immediate strategy is to strengthen our pipelines and relationships with shipbuilders in these countries, rather than targeting other markets,” he added.

Stone products and jewelry business Asia Material Technology Co. Ltd. is connecting with new customers using online sales and auction events. “From a retail perspective, we see tremendous potential in digital expansion, particularly for our jewelry business. While international tourism and domestic travel continue to support our physical stores, we believe the greatest growth opportunity lies in online sales,” said directors Enen Kou and Naoki Maruyama.

“We already host live auctions within our stores, using a dedicated broadcasting studio to stream events in real time. These auctions connect buyers and sellers across multiple countries, including the Philippines, India, Taiwan and Malaysia. We occasionally have sellers joining from the United Kingdom, Germany, and other countries as well,” they added.

Ippei Kobayashi, president and representative director of recycling firm Hamaya Co. Ltd., believes that expanding the firm’s exports and overseas connections are vital going forward.

“In terms of our international network, our subsidiary in Brazil serves as our gateway for collecting e-waste across Latin America. We also have a partner company in Mongolia that collects e-waste not only within the country but also from neighboring markets,” said Kobayashi.

“Looking ahead, our primary geographic focus for expansion will be the broader Asia-Pacific region and the African continent. Both represent significant untapped opportunities for the business we are building,” he added.

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