--- title: Fashion and Health Start With the Feet description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/global-kigyo/fashion-and-health-start-with-the-feet/ article:opinion: false article:content_tier: free article:published_time: 2026-07-13T19:40:46.616Z article:modified_time: 2026-07-13T19:40:39.825Z article:section: Paid Partner Content og:title: Fashion and Health Start With the Feet og:description: Breaking news and analysis from time.com. 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They are at time.com/newsletters and are separate from a paid subscription.   The connection between our feet and the ground is a powerful one, shaping not just our gait and posture but our overall health. Every step we take is a dance between the foot’s arch, pressure points and the surface beneath us. When that delicate balance is disrupted, it can lead to discomfort, fatigue and long-term issues like misalignment and joint strain—troubles that up to 80% of adults will face at some point in their lives. As mass-produced footwear continues to dominate the market, many companies are turning to technology to offer more personalized solutions, improving comfort and functionality. Japanese shoemaker Madras is at the forefront of this shift with its innovative meta insole®, a true game-changer in the footwear industry. President Tatsushichi Iwata explains the vision behind it: “We aimed to create something entirely original, to stand out in the market. Our corporate motto, ‘_keep you walking naturally for your wellness_,’ is at the heart of our innovation. The new meta insole is its ultimate embodiment.” The meta insole integrates the _shiatsu_ effect, a traditional Japanese massage technique celebrated for its therapeutic benefits. With every step, it provides strain relief and arch support, ensuring a more comfortable walk. In 2023, Madras was granted a patent for the meta insole to recognize its role in promoting healthy walking. It utilizes a unique, medical-use ultra-soft gel that closely resembles the human body’s composition. This gel integrates with the foot, providing a cushioning effect similar to the ‘paw pads’ that humans lost over time, providing a soft landing each time it touches the ground. Developed over two years, this technology distributes pressure evenly across the entire foot, allowing people to walk longer with less fatigue. Foot pressure distribution data confirms that Madras’ meta insole delivers superior comfort, outperforming many other brands. Madras isn’t stopping there. At their flagship Ginza store, they offer a comprehensive foot analysis service, giving customers insight into their pressure patterns. The company is also expanding its range of meta insole products, with new designs for formal, sports and golf shoes. “Due to changes in living environments, approximately half of young people are said to have incomplete arch formation. Fully formed arches are essential for preventing foot disorders like flat feet and bunions. To support the health of future generations, we will launch a junior-sized meta insole in 2025,” Iwata said. For over one hundred years, Madras has been creating stylish, high-quality footwear at its Nagoya workshop. While materials and trends have evolved, the company’s unwavering commitment to craftsmanship and innovation has remained constant. “We are committed to crafting high-quality shoes designed to be cherished and worn for many years,” said Iwata.  Staying true to the principles of sustainability and the growing movement toward slow fashion, Madras continues to produce footwear with timeless appeal, deliberately breaking away from the fast fashion cycle. “By creating footwear that is made to last and can be maintained over time, we will contribute to a more responsible and eco-conscious fashion industry,” Iwata emphasized. Madras is ready to welcome customers from around the world with an expanded product lineup that caters to all foot sizes. With the rise in inbound tourism to Japan, Madras is set to share the benefits of its meta insole technology globally, supported by its concession stores in Hong Kong, Bangkok and other regions. A century of craftsmanship has shaped Madras into a brand that blends traditional shoe making methods, originally from Italy, with Japan’s _monozukuri_ philosophy of precision and sincerity. Moreover, with its pioneering technology of meta insole, Madras will keep moving forward to contribute to the fashion and wellness of people worldwide. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/fashion-and-health-start-with-the-feet/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/fashion-and-health-start-with-the-feet/"},"headline":"Fashion and Health Start With the Feet","datePublished":"2026-07-13T19:40:46.616Z","dateModified":"2026-07-13T19:40:39.825Z","description":"","url":"https://time.com/branded-content/global-kigyo/fashion-and-health-start-with-the-feet/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Partner Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/fashion-and-health-start-with-the-feet/","name":"Fashion and Health Start With the Feet"}}]}] ```