--- title: Customer-First Values Driving the Technology Revolution description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/global-kigyo/customer-first-values-driving-the-technology-revolution/ article:opinion: false article:content_tier: free article:published_time: 2026-07-14T05:01:44.882Z article:modified_time: 2026-07-14T05:01:38.295Z article:section: Paid Partner Content og:title: Customer-First Values Driving the Technology Revolution og:description: Breaking news and analysis from time.com. 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They are at time.com/newsletters and are separate from a paid subscription.   _RFID-enabled wristband created by OSP._ As Japan faces an aging population and shrinking workforce, integrating new technologies is becoming increasingly crucial for business success. OSP Holdings Co., Ltd., a provider of comprehensive packaging solutions centered on seal and label printing, is dedicated not only to delivering the latest innovations to its customers but also to enhancing employee welfare. “We have upheld a customer-first philosophy for nearly a century while valuing our employees, society and all stakeholders. By leveraging technology, we can streamline workplace environments, making our employees’ work and lives more fulfilling,” said Group Representative Tadashi Matsuguchi. Additionally, OSP is actively expanding into markets such as Europe, China and especially the United States, using innovative, environmentally friendly solutions as a driving force. Sustainability is a key theme for OSP, with the company developing new products including topseal films and water-based adhesive stickers. It also plays a leadership role in the Japan Earth Conscious Labeling Association’s (J-ECOL) initiative aimed at recycling release paper and optimizing resource utilization. A testament to OSP’s commitment to innovation is its participation in Osaka’s Expo 2025\. The company is providing RFID (radio-frequency identification) wristbands that can monitor visitors’ health conditions. “With Japan’s labor shortage in mind, more companies are expected to adopt RFID labels. While we are currently in the testing phase at the Expo, we aim for broader commercialization in the future,” said Matsuguchi. OSP is expected to continue to lead the way in innovation with a corporate structure designed to streamline progress and change.“Each group company is aligned vertically from upstream to downstream, with product development and machine engineering linked together. We can easily make innovations to address issues in the packaging industry,” said Matsuguchi. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/global-kigyo/customer-first-values-driving-the-technology-revolution/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/global-kigyo/customer-first-values-driving-the-technology-revolution/"},"headline":"Customer-First Values Driving the Technology Revolution","datePublished":"2026-07-14T05:01:44.882Z","dateModified":"2026-07-14T05:01:38.295Z","description":"","url":"https://time.com/branded-content/global-kigyo/customer-first-values-driving-the-technology-revolution/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Partner Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/global-kigyo/customer-first-values-driving-the-technology-revolution/","name":"Customer-First Values Driving the Technology Revolution"}}]}] ```