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# Bold Flavors Across Japan

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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9bb8da22ba49e21b/6ac30d649a32fdb64bb9ef60/Page6_thumbnail_1.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Local cuisine is a top draw for visitors to Japan, ahead of shopping and sightseeing and accounting for roughly 20% of tourist spending. Explore the highlights below.

**GoGo Curry (Ishikawa)**  
_Major Curry WCC: A massive 2.5kg curry, limited to five servings each day per store._

"In Japan, food has evolved to not simply satisfy hunger, but to pursue the mission of how to make people happier," said president Makoto Nishihata.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3328f71e1c99d02e/6ac30dc0878844d6b80a468a/gogocurry.png?branch=production&width=1200&quality=75&auto=webp)

**Eiwa Holdings (Nagano)**  
_Watermelon Marshmallows: Fluffy marshmallows with a sweet jelly center, made from real Kumamoto-grown watermelon juice._

"Japanese people have always been demanding consumers, and their creativity and ingenuity are deeply reflected in the country's food culture," said president Aijiro Kodaka.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9e586bb010110ef4/6ac30df19e73445aae07a1b3/eiwa.png?branch=production&width=1200&quality=75&auto=webp)

**Hamada Syuzou (Kagoshima)**  
_Daiyame 40: A premium Kagoshima shochu with a distinctive lychee-like aroma and fruity flavor. Perfect for cocktails._

"Kagoshima is particularly well known for _imo shochu_, and there are approximately 110 distilleries across the prefecture. I believe it is exceptional on a global level to have so many distilleries within such a concentrated area. It makes this region highly distinctive and very valuable," said president Kotaro Hamada.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt72f23d7aa6a5af04/6ac30e1b9a32fd19b0b9ef66/hamada_syuzou.png?branch=production&width=1200&quality=75&auto=webp)

**Toyo Rice (Wakayama)**  
_The World's Best Rice: Award-winning blended rice, enhanced through proprietary aging and milling techniques._

"Japanese food tends to be quite healthy and colorful. We do not need to emphasize its health benefits because the food is right in front of you, and if you are hungry, you should simply enjoy it. I believe rice is the healthiest raw ingredient on the planet. However, the way it is processed has a significant impact on both its nutritional value and its taste," said founder and chairman Keiji Saika.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1c25c0afe75b34f8/6ac30e64c7c47fc6f391d31b/toyorice.png?branch=production&width=1200&quality=75&auto=webp)

**SY Food (Aichi)**  
_Taiwan Yakisoba: Spicy stir-fried noodles inspired by Nagoya's Taiwan-style cuisine, made with minced pork, garlic and chives._

"I think that all restaurants in Nagoya are very good at presentation. They often incorporate bold flavors and very good branding, and in our case, we have our smash hit: chicken wings," said president Kenichiro Kimoto.

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3a57ee61b39e3fe0/6ac30e8d13e9495ca60518c2/taiwanyakisoba.png?branch=production&width=1200&quality=75&auto=webp)

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