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description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
title: A Century of Quality in Every Stitch
image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5d0c4915f143edeb/6a4b525b60118cff8a89fc55/94818D7B3A9F48319A83DD481518E8E3.png?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9%2Coffset-x0.00%2Coffset-y0.33
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# A Century of Quality in Every Stitch

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt5d0c4915f143edeb/6a4b525b60118cff8a89fc55/94818D7B3A9F48319A83DD481518E8E3.png?branch=production&width=3840&quality=75&auto=webp&crop=3:2%2Coffset-x0.00%2Coffset-y0.00)

Kiminobu Hiraishi , President, Maruhisa Co., Ltd.

Kiminobu Hiraishi , President, Maruhisa Co., Ltd.

Fast fashion is a common topic in today’s clothing industry, and often not for good reasons. Cheap, mass-produced clothing has allowed consumers to access new styles more quickly. However, it has also created concerns surrounding waste and sustainability.

Tokushima’s Maruhisa is far from this trend, leveraging Japan’s practices of creating durable, sustainable garments. Starting in the early 1900s as a manufacturer of tabi split-toe socks, Maruhisa came into its own in the 1950s as the Japanese market opened up to Western fashions. While their scale may have grown since, Maruhisa remains committed to products that are made to last, which are increasingly becoming popular with quality-conscious consumers across the globe. Maruhisa is also committed to expanding Made in Japan design principles, from their home base in Naruto to production sites elsewhere, including Bangladesh. “We have integrated capabilities in Japan and Bangladesh, allowing us to select yarn, dyeing agents and a wide range of other essential materials to best suit our clients’ strict standards,” said Maruhisa President Kiminobu Hiraishi. 

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltf011141841d8cfe5/6a4b525a21e475dc89472847/D178563A39574B51A1120B27FC6633CB.png?branch=production&width=3840&quality=75&auto=webp)

**1.** _ever closet_ marks Maruhisa’s entry into retail  
**2.** The brand is entirely managed in-house from planning and production to sales   
**3\.** Maruhisa is active in the OEM garments space

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1ca2eadb7463707b/6a4b525bb7437e2cc31f6664/A63654AF802249A18A220B65BA8A740A.png?branch=production&width=3840&quality=75&auto=webp)

A Century of Quality in Every Stitch

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