--- title: Implementing Sustainable Change with Fortescue description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/fortescue/implementing-sustainable-change-with-fortescue/ article:opinion: false article:content_tier: free article:published_time: 2026-07-20T09:47:14.371Z article:modified_time: 2026-07-20T09:47:06.865Z og:title: Implementing Sustainable Change with Fortescue og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/branded-content/fortescue/implementing-sustainable-change-with-fortescue/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Implementing Sustainable Change with Fortescue twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Implementing Sustainable Change with Fortescue ## Video: BRANDED FORTESCUE EXEC LF FINAL [Watch (HLS stream): BRANDED FORTESCUE EXEC LF FINAL](https://cdn.jwplayer.com/manifests/FRH7pkG7.m3u8) (3:36)  _Published 2025-10-17_ Aboard the Fortescue Green Pioneer in New York City, Jessica Sibley, CEO of TIME, sat down with Dr. Andrew Forrest, Executive Chairman and Founder of Fortescue, to discuss the need for decarbonization in shipping and the company’s plans to get to Real Zero. Reflecting on Fortescue’s origins, Andrew said innovation was never optional—it was survival. “We were up against the biggest, most profitable cartel in the world,” he recalled, “the Fossil Fuel industry.” From surface mining to ship-loading breakthroughs to building the world’s heaviest haul rail system, Fortescue relied on what Andrew calls “crazy brave plans”—unconventional ideas backed by bulletproof contingency strategies. That same mindset now fuels Fortescue’s green energy revolution. The Green Pioneer itself, a dual-fuel ammonia-powered vessel, symbolizes the company’s ambition to decarbonize shipping. “This ship works," Andrew emphasized, urging North America and the world not to bet on a single energy source but to back every option, solar, wind, batteries, hydrogen, and ammonia, ensuring resilience in an uncertain future. For Andrew, innovation and risk-taking are inseparable from progress. “When it succeeds, you change your company, or you can change the world,” he said. Looking ahead, Fortescue remains committed to redefining what’s possible, accelerating the clean energy transition, and proving that bold ideas paired with relentless execution can drive both shareholder value and global impact.  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