--- title: For Bill Ford, the Future Starts With the Values That Built the Past description: At TIME100 Talks: Built to Last, Bill Ford, Executive Chair of Ford Motor Company, reflects on the values that have shaped the company’s legacy and continue to guide its future. From its multigenerational workforce to its deep ties with communities across the country, Ford shares how trust, responsibility, and a commitment to people have helped the company endure while continuing to evolve for the next generation. canonical: https://time.com/branded-content/ford/for-bill-ford-the-future-starts-with-the-values-that-built-the-past/ article:opinion: false article:content_tier: free article:published_time: 2026-10-23T19:32:05.387Z article:modified_time: 2026-10-23T19:31:12.305Z article:section: Branded Content og:title: For Bill Ford, the Future Starts With the Values That Built the Past og:description: At TIME100 Talks: Built to Last, Bill Ford, Executive Chair of Ford Motor Company, reflects on the values that have shaped the company’s legacy and continue to guide its future. From its multigenerational workforce to its deep ties with communities across the country, Ford shares how trust, responsibility, and a commitment to people have helped the company endure while continuing to evolve for the next generation. og:url: https://time.com/branded-content/ford/for-bill-ford-the-future-starts-with-the-values-that-built-the-past/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd2a55cc10cd6be59/6adbb5fa03b5b8a6d83ff844/Screenshot_2026-10-23_at_12.30.07_PM.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1260 og:image:height: 709 og:image:alt: 2026 Ford TIME100 Talks Screenshot.png og:type: article twitter:card: summary_large_image twitter:title: For Bill Ford, the Future Starts With the Values That Built the Past twitter:description: At TIME100 Talks: Built to Last, Bill Ford, Executive Chair of Ford Motor Company, reflects on the values that have shaped the company’s legacy and continue to guide its future. From its multigenerational workforce to its deep ties with communities across the country, Ford shares how trust, responsibility, and a commitment to people have helped the company endure while continuing to evolve for the next generation. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd2a55cc10cd6be59/6adbb5fa03b5b8a6d83ff844/Screenshot_2026-10-23_at_12.30.07_PM.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # For Bill Ford, the Future Starts With the Values That Built the Past > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=5e8329c1-17b2-48ae-918d-6adaf22336e8&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=5e8329c1-17b2-48ae-918d-6adaf22336e8&cr=time-sub-2026q3-v1) ## Video: T100 TALKS FORD PP FINAL 16x9 4 [Watch (HLS stream): T100 TALKS FORD PP FINAL 16x9 4](https://cdn.jwplayer.com/manifests/0LVHJlYK.m3u8) (1:02)  _Published 2026-10-23. At TIME100 Talks: Built to Last, Bill Ford, Executive Chair of Ford Motor Company, reflects on the values that have shaped the company’s legacy and continue to guide its future. From its multigenerational workforce to its deep ties with communities across the country, Ford shares how trust, responsibility, and a commitment to people have helped the company endure while continuing to evolve for the next generation._ At TIME100 Talks: Built to Last, TIME spoke with Bill Ford, Executive Chair of Ford Motor Company about the values he believes have made the company enduring. “We take care of each other, we take care of our communities, and we take care of our country,” he says. Their staying power depends on how they show up in the company’s decisions today. That responsibility is personal for a leader whose family name is on the business. But he is quick to point to other families whose ties to Ford run deep. Some employees are the fourth, fifth, or even sixth generation to work at the company. To them, Ford is more than an employer; it is part of their family’s story. Keeping their trust is something he thinks about and works on every day. Beyond the factory floor, Ford sees the company’s products, philanthropy, dealers, and presence in communities as connected expressions of its character. Each encounter leaves an impression. Together, they determine whether the values Ford talks about remain recognizable to the people it serves. For all that history, Ford says he spends more time considering the future than revisiting the past. His measure of an iconic company is ultimately human: the memories people carry, the families who help build it, and the stories they will tell next. [](https://www.fromtheroad.ford.com/us/en/home) [Learn More](https://www.fromtheroad.ford.com/us/en/home) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/ford/for-bill-ford-the-future-starts-with-the-values-that-built-the-past/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/ford/for-bill-ford-the-future-starts-with-the-values-that-built-the-past/"},"headline":"For Bill Ford, the Future Starts With the Values That Built the Past","datePublished":"2026-10-23T19:32:05.387Z","dateModified":"2026-10-23T19:31:12.305Z","description":"At TIME100 Talks: Built to Last, Bill Ford, Executive Chair of Ford Motor Company, reflects on the values that have shaped the company’s legacy and continue to guide its future. 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