--- title: How Pro-Worker AI Can Expand Human Potential description: Cognizant's Ravi Kumar S. and Daron Acemoglu discuss how AI can empower workers and support shared prosperity in The Human Endeavor. canonical: https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/ article:opinion: false article:content_tier: free article:published_time: 2026-11-05T17:20:04.274Z article:modified_time: 2026-11-05T16:04:37.116Z article:section: Content in partnership with og:title: How Pro-Worker AI Can Expand Human Potential og:description: Cognizant's Ravi Kumar S. and Daron Acemoglu discuss how AI can empower workers and support shared prosperity in The Human Endeavor. og:url: https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a8b534df8921612/6aeb62ec5a73332119337848/The_Human_Endeavor_Tout_Image_1200x627_v1.jpg?branch=production&width=1115&quality=75&auto=webp&crop=16:9 og:image:width: 1115 og:image:height: 627 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: How Pro-Worker AI Can Expand Human Potential twitter:description: Cognizant's Ravi Kumar S. and Daron Acemoglu discuss how AI can empower workers and support shared prosperity in The Human Endeavor. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a8b534df8921612/6aeb62ec5a73332119337848/The_Human_Endeavor_Tout_Image_1200x627_v1.jpg?branch=production&width=1115&quality=75&auto=webp&crop=16:9 --- # The Human Endeavor: Building a More Human Future with AI > Sponsored content. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=fe06b028-f009-40a3-a4f4-3985e6bc2634&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=fe06b028-f009-40a3-a4f4-3985e6bc2634&cr=time-sub-2026q3-v1) ## Video: Cognizant EP101 [Watch (HLS stream): Cognizant EP101](https://cdn.jwplayer.com/manifests/UJpco197.m3u8) (11:40)  _Published 2026-11-04. The Human Endeavor Episode 1 - Building a More Human Future with AI_ The Human Endeavor Episode 1 - Building a More Human Future with AI The promise of artificial intelligence reaches beyond faster workflows. As Ravi Kumar S. CEO of Cognizant puts it, “Progress is not just about what we can do. It's about what we choose to do and who we choose to become.” It's about expanding human potential. In the opening episode of The Human Endeavor, a new series in partnership with Cognizant and TIME Studios, Kumar speaks with MIT economist and Nobel Laureate Daron Acemoglu about turning the promise of AI into shared prosperity. Acemoglu’s vision is “pro-worker AI”; AI that doesn’t sideline workers via automation but expands their expertise and knowledge so they can perform new things. Kumar pushes further, asking how businesses can redesign jobs so that through working with AI, nurses, bank tellers, and other workers take on greater responsibility and potentially earn more. “One of the greatest powers that digital technology can bestow upon us is greater decentralization,” Acemoglu says, allowing people to exercise their abilities “with better information and better support from our digital tools. AI amplifies that promise.” History offers a precedent. Acemoglu points to the automotive industry’s creation of new occupations, which helped increase employment and wages. “We need innovation broadly construed as much as we have ever done,” he says, citing global challenges like climate change and aging populations. Yet shared prosperity is not assured. “I do believe quite strongly that AI is consistent with shared prosperity, but I do not think getting there is easy at all,” Acemoglu cautions. The conversation closes by reframing AI’s purpose. Rather than asking technology to solve humanity’s problems independently, Acemoglu argues for putting people firmly at the center. “We should solve with AI,” he says. The ultimate test of AI will not be what it can do on its own, but how much more it enables people to achieve.  [Find Out More](https://www.cognizant.com/us/en/enterprise-ai-builder) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/"},"headline":"The Human Endeavor: Building a More Human Future with AI","datePublished":"2026-11-05T17:20:04.274Z","dateModified":"2026-11-05T16:04:37.116Z","description":"Cognizant's Ravi Kumar S. and Daron Acemoglu discuss how AI can empower workers and support shared prosperity in The Human Endeavor.","url":"https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Content in partnership with","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/","name":"The Human Endeavor: Building a More Human Future with AI"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Cognizant EP101","description":"The Human Endeavor Episode 1 - Building a More Human Future with AI","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/UJpco197/poster.jpg?width=720","uploadDate":"2026-11-04T15:54:24.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/UJpco197.m3u8","embedUrl":"https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/","duration":"PT11M40S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/cognizant/the-human-endeavor-building-a-more-human-future-with-ai/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```