--- title: China Daily - TIME - Partner Content - Summer tradition breezes back into fashion description: Summer tradition breezes back into fashion canonical: https://time.com/branded-content/china-daily/summer-tradition-breezes-back-into-fashion/ article:opinion: false article:content_tier: free article:published_time: 2026-07-09T07:17:53.011Z article:modified_time: 2026-07-09T07:17:47.001Z article:section: Paid Partner Content og:title: China Daily - TIME - Partner Content - Summer tradition breezes back into fashion og:description: Summer tradition breezes back into fashion og:url: https://time.com/branded-content/china-daily/summer-tradition-breezes-back-into-fashion/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltacb3e1bf6af61a90/6a2a83025dd93143a2851ead/6.Summer_tradition_breezes_back_into_fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1575 og:image:height: 886 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: China Daily - TIME - Partner Content - Summer tradition breezes back into fashion twitter:description: Summer tradition breezes back into fashion twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltacb3e1bf6af61a90/6a2a83025dd93143a2851ead/6.Summer_tradition_breezes_back_into_fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Summer tradition breezes back into fashion > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  _A tourist opens a folding fan printed with a pattern of the Forbidden City to shield against the sun at the Palace Museum in Beijing on May 28\. WANG XIN / FOR CHINA DAILY_ By YANG FEIYUE Although air conditioners across China are humming to life as the summer heat begins to climb, the folding fan that was once pushed to the margins of daily life is reappearing in subway cars, museum shops and tourist streets. Once associated mainly with traditional aesthetics or seasonal nostalgia, the bamboo-and-silk folding fan is again being picked up by younger consumers as a functional accessory and a form of cultural expression. At the 22nd China (Shenzhen) International Cultural Industries Fair in Guangdong province in May, bamboo folding fans made by Mingde — a traditional brand that is based in Guangde, East China’s Anhui province, and has a production process that requires dozens of steps per fan — drew large crowds. A traditional Chinese folding fan consists of two sections: the ribs, typically carved from bamboo, and the fan surface, often made of silk or mulberry bark paper. Unlike mass-produced plastic fans, each piece is hand-assembled, with the ribs radiating from a single rivet — allowing the fan to fold flat into a sleeve or snap open with a single flick of the wrist. The surface is often painted with landscapes, calligraphy or birds and flowers, turning a functional object into a portable work of art. “It is a small, mobile art gallery,” Zheng Zhigang, an art critic with a doctorate in history (archaeology) from Nanjing University, said about the charm of the traditional Chinese folding fans. “It contains paintings, calligraphy, poetry and seals, all within a frame of a few inches,” he said. Sun Yaqing, chairwoman of Hangzhou’s 151-year-old fan producer Wangxingji, sees the same cultural depth in the fans’ physical construction. “The ribs are made of bamboo. In Chinese culture, bamboo represents humility, integrity and resilience,” Sun said. “When a scholar held a fan, he was reminding himself of those virtues.” Sun attributes the rekindled interest in traditional folding fans to changing consumer values, the rise of _guochao_ (a youth-driven wave of pride in traditional Chinese aesthetics), and a growing global appetite for objects with rich backstories. As summer heats up, Sun has been busier than ever, as international guests can’t seem to get enough of the fans. Wangxingji now exports to more than 40 countries and regions, and Sun has noticed clear patterns. Japanese buyers prefer plain bamboo fans for tea ceremonies. European customers seek silk fans as wall art or fashion accessories. Middle Eastern collectors favor heavy, ornate fans with gold foil. Sun believes the folding fan is no longer just a seasonal tool. “It is a message — folded, carved, painted and ready to be opened,” she said. 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