--- title: Hanfu captivates global audience description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/china-daily/hanfu-captivates-global-audience/ article:opinion: false article:content_tier: free article:published_time: 2026-06-18T14:28:05.187Z article:modified_time: 2026-06-09T07:28:05.026Z article:section: Paid Content og:title: Hanfu captivates global audience og:description: Breaking news and analysis from time.com. 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They are at time.com/newsletters and are separate from a paid subscription.  _This content was paid for and prepared by China Daily, an official publication of the People's Republic of China. The TIME editorial and advertising departments were not involved in the creation of this content._ Illustrations from _Hanfu: A Visual Primer of Historical Han Chinese Attire_, showing models in reconstructed _hanfu_. PROVIDED TO CHINA DAILY By GUO JIATONG In the soft amber glow, a young woman stands draped in an emerald robe and crimson blouse, reminiscent of a vision from an ancient scroll. Over her arms hangs the peibo — a long silk scarf and traditional Chinese accessory — that infuses her silhouette with a graceful, timeless fluidity. This scene is not from a museum exhibit, but one of 46 meticulously reconstructed ensembles featured in _Hanfu_: A Visual Primer of Historical Han Chinese Attire, an illustrated English-language book dedicated to _hanfu_, the traditional clothing of the Han ethnic group. Authored by Yan Jieyu, founder of the Northern California Hanfu Association, and Xie Chengwen (Jason Tse), a Chinese-American lawyer, the book spans over 2,000 years of attire, from the Western Zhou Dynasty (c. 11th century-771 B.C.) to the Ming Dynasty (1368-1644). The book arrives amid a growing international fascination with _hanfu_. “I’ve noticed a significant surge of interest among international audiences on social media platforms like Reddit, X, and Pinterest,” Xie said. “Many overseas friends are captivated by the motifs and visual elements of _hanfu_. Compared with 10 years ago, there’s greater curiosity about traditional Chinese culture.” “_Hanfu_ is part of who we are,” Yan added. “When people think of Chinese history, they often picture the famous Terracotta Warriors. But few realize those figures were originally painted in vibrant colors — ‘wearing’ costumes just like the ones we bring to life in our book.” The project took over a year to complete, involving extensive research, costume design, hairstyling, photography, and editing. “Our designs are not fictional,” Yan emphasized. “Every piece has historical references, including a 19th-century Chinese raincoat preserved at the British Museum.” Costume design required meticulous attention to detail. “Every dynasty had its own hairstyle traditions,” Yan explained. For example, noblewomen of the southern state of Chu during the Warring States Period (475-221 B.C.) often wore side buns, a signature style of Chu nobility. “Some items are incredibly complex to source and craft — from accessories to fabrics — but we constantly strive for museum-level accuracy,” she added. “Each outfit in the book is paired with artifact references, detailed notes, and professional photography. Our goal is to give international readers an accessible yet precise introduction to China’s clothing heritage.” The photography, directed by Jin Jiaqi, a Chinese artist based in the San Francisco Bay Area, adopts a dark, museum-like aesthetic. “Through lighting and composition, I wanted to highlight the texture of silk, embroidery, and bamboo, so readers feel as if they are viewing artifacts in an exhibition,” Jin said. During editing, Xie emphasized clarity and accessibility. “There aren’t many books on historical Chinese clothing in Western languages,” he said. “We aimed to be direct and concise, adapting to the style of Western writing while introducing _hanfu_ to both newcomers and those seeking deeper insights.” To balance academic precision with readability, the book presents pinyin first, followed by Chinese characters and English explanations for specialized terms. “This approach preserves authenticity while keeping the content accessible to new readers,” Xie added. The authors also highlight how _hanfu_ reflects cultural exchange. The yuanlingpao (round-collar robe) of the Tang Dynasty (618-907), for example, shows Central Asian influence, while the Ming Dynasty’s yesa (robe) carries Mongolian elements. “These pieces show how cultures borrow from and inspire one another,” Yan said. To ensure accuracy, the team also consulted established _hanfu_ scholars in China, who reviewed drafts and corrected errors. “Their feedback gave us great confidence in the book’s reliability,” Yan said. The book was released on Amazon and Google Books in September across 15 countries. But for the team, the project is about more than just publication. Although authored by Yan and Xie, the project involved more than 30 volunteers from across China and the United States. “We are not professional historians. We are enthusiasts with day jobs, united by our love of _hanfu_,” Yan said. “Through this book, we hope people will see not only the beauty of the clothing, but also the depth of the civilization behind it.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/china-daily/hanfu-captivates-global-audience/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/china-daily/hanfu-captivates-global-audience/"},"headline":"Hanfu captivates global audience","datePublished":"2026-06-18T14:28:05.187Z","dateModified":"2026-06-09T07:28:05.026Z","description":"","url":"https://time.com/branded-content/china-daily/hanfu-captivates-global-audience/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/china-daily/hanfu-captivates-global-audience/","name":"Hanfu captivates global audience"}}]}] ```