--- title: Enterprises eye China’s huge consumer market description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/china-daily/enterprises-eye-chinas-huge-consumer-market/ article:opinion: false article:content_tier: free article:published_time: 2026-06-18T14:27:45.393Z article:modified_time: 2026-06-09T07:28:09.017Z article:section: Paid Content og:title: Enterprises eye China’s huge consumer market og:description: Breaking news and analysis from time.com. 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Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2092c6e373dd387d/6a4b523ea09d9f3eeb5e91f3/2663FF47480C488586B0193089E34D7D.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Enterprises eye China’s huge consumer market > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription.  _This content was paid for and prepared by China Daily, an official publication of the People's Republic of China. The TIME editorial and advertising departments were not involved in the creation of this content._ A visitor looks at porcelain products on display at the China International Consumer Products Expo in Haikou, Hainan province on April 14\. WANG CHENGLONG / FOR CHINA DAILY By LIU YUKUN and ZHU WENQIAN By leveraging policy advantages and adopting innovative approaches, both Chinese as well as foreign businesses are expanding their reach across industries, propelling growth in China’s vast consumption market. In the China International Consumer Products Expo 2025 held in April in Hainan province, foreign companies like Burberry and CP Group have shown optimism and long-term commitment to the Chinese market. Several brands that are new to China, like Steelite, are also being enticed by its vast market potential, opting to debut their products and services in the country. Some overseas enterprises have also selected China as their prime global launchpad for new products. The expo, from April 13 to 18, attracted the participation of a record 1,767 companies and 4,209 consumer brands from 71 countries and regions this year, according to the local government of Hainan. It led to 52 cooperation agreements, with a total value of around 92 billion yuan ($12.6 billion). British luxury brand Burberry, a five-time participant at the consumer expo, said China is one of the most important and dynamic markets globally, and the country’s high-level opening-up has enabled the world to share the potential and opportunities of its market. “China boasts the advantage of a super large-scale consumption market. Chinese consumers’ demand for high-quality products and services has driven the upgrading and development of the consumption markets in the country and globally,” said Josie Zhang, president of Burberry Greater China. “The growth of the Chinese market comes from different types of consumers, with the rise of emerging consumer groups. In the long run, China is expected to continuously play an important role in driving global high-end consumption,” Zhang said. Lily Yang, associate brand director of OSIM China, a Singapore-based health products provider, highlighted the expo as a national-level platform that has incentivized over 150 international brands to establish their first stores in Hainan through measures like “first-store economy” incentives and “tax-free +consumption upgrade” policies. As a high-end massage chair brand that has participated in the expo for five consecutive years, OSIM is among those benefiting from these policies. “The Ministry of Commerce, in conjunction with the National Health Commission, has issued a special action plan to boost consumption in the healthcare sector and introduce various measures around healthy eating, fitness, elderly care services and more, to further integrate the health and wellness industry with consumer markets. “This has presented opportunities for many international brands. OSIM will continue to follow China’s health trends, focusing on the key health aspect of ‘sleep’ and unveil products like massage chairs,” said Yang. Waleed Abumazen, founder and CEO of Singapore-based company Orient Crown which specializes in watch winders and customized safe boxes, expressed his intent to explore more market opportunities and potential partnerships in China. “There’s still significant consumer demand here in China and ongoing opportunities in the country. I particularly recommend mid-sized businesses to consider expanding into the Chinese market,” he said. Zhang Beier, China wholesale manager of British tea brand Whittard of Chelsea that has entered numerous high-end supermarkets and which plans to enter duty-free channels soon, also expressed confidence in the Chinese market. He praised the positive market environment in China and highlighted the brand’s efforts at expansion in the market. Sui Jiangkun, China regional manager for British ceramics brand Steelite, noted the high levels of consumer spending and acceptance of new products in China, expressing the brand’s aspirations for further development in the country. China’s consumption market has seen steady growth. In the first quarter, total retail sales of consumer goods in China reached 12.47 trillion yuan, up 4.6% year-on-year. The catering revenue came in at 1.4 trillion yuan, growing 4.7% on a yearly basis, said the National Bureau of Statistics. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/china-daily/enterprises-eye-chinas-huge-consumer-market/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/china-daily/enterprises-eye-chinas-huge-consumer-market/"},"headline":"Enterprises eye China’s huge consumer market","datePublished":"2026-06-18T14:27:45.393Z","dateModified":"2026-06-09T07:28:09.017Z","description":"","url":"https://time.com/branded-content/china-daily/enterprises-eye-chinas-huge-consumer-market/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Paid Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/china-daily/enterprises-eye-chinas-huge-consumer-market/","name":"Enterprises eye China’s huge consumer market"}}]}] ```