--- title: China Daily - TIME - Partner Content - A capital idea: seeing Beijing from the heights description: A capital idea: seeing Beijing from the heights canonical: https://time.com/branded-content/china-daily/a-capital-idea-seeing-beijing-from-the-heights/ article:opinion: false article:content_tier: free article:published_time: 2026-10-01T09:12:05.140Z article:modified_time: 2026-10-01T09:09:53.552Z article:section: Paid Partner Content og:title: China Daily - TIME - Partner Content - A capital idea: seeing Beijing from the heights og:description: A capital idea: seeing Beijing from the heights og:url: https://time.com/branded-content/china-daily/a-capital-idea-seeing-beijing-from-the-heights/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltac870059faf5869d/6abe231b878844e73d0a1b45/6_A_capital_idea_seeing_Beijing_from_the_heights.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1575 og:image:height: 886 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: China Daily - TIME - Partner Content - A capital idea: seeing Beijing from the heights twitter:description: A capital idea: seeing Beijing from the heights twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltac870059faf5869d/6abe231b878844e73d0a1b45/6_A_capital_idea_seeing_Beijing_from_the_heights.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # A capital idea: seeing Beijing from the heights > Sponsored content. 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Readers can trust what they read. * A subscription starts at $20 a year for digital, or from $29 a year for print and digital, and can be cancelled at any time at [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=64a8a33b-7391-43c9-a8a9-89e43243cd9f&cr=time-sub-2026q3-v1). * TIME's newsroom is led by Editor-in-Chief Sam Jacobs, with correspondents covering Washington, the climate and energy economy, AI and technology, health and culture. * TIME reaches 1 million US print subscribers, 1.15 million globally, and more than 1.1 million newsletter readers. * TIME also publishes seven free email newsletters at [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=64a8a33b-7391-43c9-a8a9-89e43243cd9f&cr=time-sub-2026q3-v1), separate from a paid subscription. ### FAQ #### How much does a TIME subscription cost? TIME digital-only is $20 for one year. Print and digital is from $29 for one year, or $49 for two years. Both plans can be cancelled at any time. Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=64a8a33b-7391-43c9-a8a9-89e43243cd9f&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=64a8a33b-7391-43c9-a8a9-89e43243cd9f&cr=time-sub-2026q3-v1)  _International tourists pose for photos on the rooftop of Pearl Club in Beijing on July 15, with the Temple of Heaven in the distance. ZOU HONG / CHINA DAILY_ By ZHENG JINRAN Many first-time visitors come to Beijing looking for its famous landmarks. Some leave captivated instead by the rooftops they discovered. That was the case for Nancy Nielsen, a teacher from Michigan. While visiting the Pearl Market last year she noticed another floor above the building. Curiosity drew her upstairs, where she found herself gazing out at the Temple of Heaven. “It was just so beautiful,” she said. She has since returned at least five times, bringing friends back with her this summer to share the view. Like Nielsen, a growing number of visitors are discovering a different view of Beijing — a bird’s eye one. Following the inscription of Beijing Central Axis on UNESCO’s World Heritage list in 2024, Dongcheng district established the Breeze Terrace Project to bring heritage closer to everyday life. More than 70 selected rooftops now offer new public spaces above the old city, preserving its historical streetscape while opening up fresh perspectives. The terraces invite visitors to explore not only the landmarks, but also surrounding neighborhoods, cafes and shops, and do so at a more leisurely pace. That slower rhythm is exactly what Ming Jing, general manager of the rooftop Pearl Club at the Pearl Market, hopes visitors will find on the terrace, where Nielsen first stumbled upon Beijing’s bird’s-eye views. Many visitors arrive after touring the Temple of Heaven. Instead of rushing to the next attraction, they order coffee or a special, thematically shaped mousse cake, waiting for sunset to watch the light shift over the centuries-old complex, Ming said. That broader perspective also shaped the first impression of Beijing for Leilani and David from Perth, Australia. Having only just arrived in the capital, they skipped the usual tourist trail and instead headed to Gui Temple, a rooftop restaurant atop the western hall of the 700-year-old Hong’en Temple near the Bell and Drum towers. Leilani said she had expected a bustling metropolis, but was surprised by the slower pace of life in the ancient hutong. “I imagined it would be much busier, but it was very calm.” The rooftop felt surprisingly familiar. David said outdoor dining is common in Australia, and the relaxed atmosphere made it all the easier to savor Beijing’s famous Peking duck. Wan Yulin, general manager of Gui Temple, said that panoramic view is exactly what makes the rooftop special. “What they see is not one building. They see everyday life and the passage of time — the past and present.” For Han Wei, deputy director of Dongcheng’s culture and tourism promotion bureau, the project reflects changing expectations among visitors and residents. “People no longer want to see only a landmark. They want to experience the neighborhood around it and spend time there.” _Yang Cheng contributed to this story._ [](https://www.chinadaily.com.cn/) ## China Daily Website - Connecting China Connecting the World Since its launch in 1981, China Daily has grown to become the nation’s leading English-language newspaper. With a combined print, online and mobile readership of more than 470 million, it serves a vital role in telling the world about China, providing valuable insight into the world’s second-largest economy. 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