--- title: Booking Holdings CEO and President, Glenn Fogel On AI, Humans, and the Future of Travel description: Booking Holdings CEO and President Glenn Fogel explores how AI could transform travel planning, anticipate travelers’ needs, and address disruptions, while considering its broader impact on jobs and society at TIME100 AI. canonical: https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/ article:opinion: false article:content_tier: free article:published_time: 2026-10-14T13:00:00.571Z article:modified_time: 2026-10-13T22:56:15.578Z article:section: Branded Content og:title: Booking Holdings CEO and President, Glenn Fogel On AI, Humans, and the Future of Travel og:description: Booking Holdings CEO and President Glenn Fogel explores how AI could transform travel planning, anticipate travelers’ needs, and address disruptions, while considering its broader impact on jobs and society at TIME100 AI. og:url: https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt087f4778992ed727/6ace5610efd9364952952e27/Seated_speaker_at_a_TIME100_AI_event.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1671 og:image:height: 940 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Booking Holdings CEO and President, Glenn Fogel On AI, Humans, and the Future of Travel twitter:description: Booking Holdings CEO and President Glenn Fogel explores how AI could transform travel planning, anticipate travelers’ needs, and address disruptions, while considering its broader impact on jobs and society at TIME100 AI. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt087f4778992ed727/6ace5610efd9364952952e27/Seated_speaker_at_a_TIME100_AI_event.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Booking Holdings CEO and President, Glenn Fogel On AI, Humans, and the Future of Travel > Sponsored content. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=39205144-1c22-4e74-890f-f4f7f3ed98f6&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=39205144-1c22-4e74-890f-f4f7f3ed98f6&cr=time-sub-2026q3-v1) ## Video: TIME100 AI Booking.com Highlight Sizzle [Watch (HLS stream): TIME100 AI Booking.com Highlight Sizzle](https://cdn.jwplayer.com/manifests/MqB7ASDb.m3u8) (1:15)  _Published 2026-10-13. TIME100 AI Booking.com Highlight Sizzle_ At the TIME100 AI event, leaders from across industries gathered to explore how artificial intelligence is reshaping the way we work and navigate an increasingly technology-driven world. Among them was Glenn Fogel, Chief Executive Officer and President of Booking Holdings, who offered a perspective grounded in one of the most universal human experiences: travel. For Fogel, AI’s potential is not simply about making it easier to book a flight or hotel. It is about fundamentally changing the experience of planning a trip, and making travel more predictable and responsive. While people love to travel, he noted, the process of getting there can still be frustratingly complex. The challenge is often less about the trip itself than the uncertainty surrounding it: What happens when plans change? AI, he suggested, could help address those pain points by anticipating what travelers need before they ask. Rather than simply responding to a search, an AI-powered travel experience could predict disruptions and adapt an itinerary in real time. If rain is forecast during a planned canal ride in Amsterdam, for example, AI could suggest moving the activity to a better day and finding another experience in its place. That vision reflects a broader shift in how AI could interact with consumers: not simply responding to requests, but anticipating needs before they arise. But Fogel also acknowledged that technological progress comes with responsibilities. The pace of AI-driven change, he said, raises important questions about how societies and economies will adapt. While AI promises meaningful advances, its broader effects—including potential disruption to jobs and communities—must remain part of the conversation. At TIME100 AI, Fogel explored both sides of that equation: the opportunity to make travel more seamless and intuitive, and the responsibility to navigate an accelerating technological transition thoughtfully. [](https://time.com/article/2026/09/14/ai-impact-dinner-panel-intelligent-economy/) [Learn More](https://time.com/article/2026/09/14/ai-impact-dinner-panel-intelligent-economy/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/"},"headline":"Booking Holdings CEO and President, Glenn Fogel On AI, Humans, and the Future of Travel","datePublished":"2026-10-14T13:00:00.571Z","dateModified":"2026-10-13T22:56:15.578Z","description":"Booking Holdings CEO and President Glenn Fogel explores how AI could transform travel planning, anticipate travelers’ needs, and address disruptions, while considering its broader impact on jobs and society at TIME100 AI.","url":"https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Branded Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/","name":"Booking Holdings CEO and President, Glenn Fogel On AI, Humans, and the Future of Travel"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME100 AI Booking.com Highlight Sizzle","description":"TIME100 AI Booking.com Highlight Sizzle","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/MqB7ASDb/poster.jpg?width=720","uploadDate":"2026-10-13T15:56:14.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/MqB7ASDb.m3u8","embedUrl":"https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/","duration":"PT1M15S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/booking-com/glenn-fogel-on-ai-humans-and-the-future-of-travel/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```