--- title: Waxing for Summer: Your Guide to Smooth, Confident Skin description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/bcc/waxing-for-summer-your-guide-to-smooth-confident-skin/ article:opinion: false article:content_tier: free article:published_time: 2026-06-18T14:28:03.902Z article:modified_time: 2026-05-25T07:35:21.265Z article:section: Branded Contributor Content og:title: Waxing for Summer: Your Guide to Smooth, Confident Skin og:description: Breaking news and analysis from time.com. 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Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte8ea7d1eb7a6aeb0/6a4b5224633802a4ac1b1b71/419CB289EE154071B75DB04CEBFA3FB3.jpeg?branch=production&width=1100&quality=75&auto=webp&crop=16:9 --- # Waxing for Summer: Your Guide to Smooth, Confident Skin > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription.  ## Plan Ahead for Your Best Summer Skin Summer approaches faster than you think. While you're planning vacations and updating your wardrobe, don't forget about your skin. Planning your waxing routine now ensures you'll be beach-ready when temperatures rise. The ideal time to wax before summer activities is about two days to a week before your first beach day or pool party. This timing allows your skin to calm from the effects of waxing, leaving nothing but a gorgeous glow and that fresh, just-waxed feeling behind. Same goes for first-timers, but it is recommended to start a wax routine earlier if possible. When you first start, it takes two or three waxes to see the best results since this is how long it takes all your hair to get on the same growth cycle. If you can, try to get two or three waxes in before summer activities begin. ## Why Waxing Beats Other Hair Removal Methods Waxing removes hair from the root, not just at the surface like shaving. This fundamental difference delivers several key advantages: Longer-lasting results. You could expect to enjoy smooth skin for weeks rather than just days. Finer regrowth. Hair may grow back softer and thinner over time, unlike the coarse stubble from shaving. No daily maintenance. Free yourself from the daily shower shave routine. Beyond the practical advantages, waxing offers a confidence that's hard to match. Whether you're in swimwear, summer dresses, or athletic wear, that smooth-skin feeling enhances your summer experience.  ## Why a Routine Makes All the Difference Waxing for a special event or occasion is great. After all, every wax delivers soft, radiant, touchable skin. But maintaining a wax routine takes things to the next level. Hair comes back thinner. Waxing consistently allows hair to grow back thinner and sparser over time by weakening hair follicles. More even waxes. The more consistently you wax, the easier it is to get all your hair on the same growth cycle. This means the wax will be able to grip every last hair, without any of those annoying stragglers left behind. More comfortable waxes. As if all that weren’t enough, regular waxing makes the process faster, easier, and more comfortable. ## The European Wax Center Difference Not all waxing experiences deliver equal results. European Wax Center stands apart through three key differentiators: Exclusive Comfort Wax®. Our exclusive stripless wax adheres only to hair, not skin, making the experience as comfortable as possible. It works on all hair types and textures while being gentle on sensitive skin. Thoroughly trained Wax Specialists. Every specialist completes extensive EWC training to learn our unique waxing techniques, ensuring consistent results at every visit. Hygiene-first approach. First, the waxes are never double-dipped—each service uses fresh wax, and the applicator is never dipped into the wax pot more than once. Second, each private waxing suite is cleaned and sanitized to ensure a clean and comfortable experience. The result? A waxing experience that's faster, cleaner, and smoother than the alternatives. This consistency transforms first-time visitors into loyal guests who trust our expertise year after year. ## What to Expect During Your Treatment For first-timers, knowing what to expect helps ease any uncertainty: Quick, efficient service. Most services take just 15 minutes or less with our Wax Specialists. Even a Brazilian wax! Minimal discomfort. Our Comfort Wax® makes the experience much more comfortable than many expect. The sensation lasts just a moment and diminishes with regular waxing. Professional guidance. Your specialist will recommend the best services for your needs and answer any questions about the process. Before your wax, let hair grow to ¼ inch (about the length of a grain of rice). This way, the wax can grip it properly. Exfoliate a day or two before to remove dry skin, but avoid exfoliation on the day of your service. Wear loose, comfortable clothing to your appointment. After your service, avoid excessive heat, prolonged sun exposure, and exfoliation for 24-48 hours. Your Wax Specialist will provide personalized aftercare instructions and product recommendations for your specific service. ## From Beach to Boardwalk: Summer-Ready Services European Wax Center offers a comprehensive range of services perfectly suited for summer activities: For swimwear confidence: Brazilian and bikini waxing removes unwanted hair from the bikini area, with options ranging from a basic clean-up along the bikini line to complete hair removal. For sundress season: Underarm waxing reduces visible stubble and eliminates daily shaving, while leg waxing keeps skin smooth for weeks. Beauty hack: try leg waxing before applying self-tanning products for beautiful, even results. For outdoor activities: Back and chest waxing for men provides comfort during active summer pursuits. For face-framing perfection: Brow shaping creates definition that enhances your summer glow, while facial waxing ensures a smooth canvas for minimal summer makeup. ## Book Your Summer-Ready Reservation With summer approaching quickly, now is the ideal time to start your waxing routine. European Wax Center offers convenient [online booking](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=6fd40082-0a43-42b1-bc06-6d31ec5542a7&ntv%5Fa=cvYJAdzByA9k0PA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYFs21hrFiOrNUQQMKMOTxOglxKllVdADLPFK7d0TrqDAR2ayio25F2eQ2AEh%5F5ys6lSzyfMDFQA3MlonQ2OXxr9F%5FZRA15MutvOQhuqHXr6uroEMnz4OP8cYlnUoCdtZJuaMopMaiKYsJAUSFbdIOcboT8EGG%5FM9IxLOt0rK4QWigdEJxjf9fGmv%5FGqoPhX8zapACglsMRoWtsBIzLhQTmZG0a8rH6mOJZBuUAFAM6%5FuWEwEQusfhFddJI4Kzvphv5qK%5F1fjp3Wose5MsimK8ZdoR2azvtH-Gk7BcixYZt37Emy%5FPHW-pPSHg%5FWT-SHnvMCL5sKwv7y6F4fG5MAla0KXYsTFPRbycSOTFjMPj4OFXYuPEqX-EZzrSh3oCDaSvoEddYvL4HeWLKhXFj4Hr%5Facag-U4dywyJlMxT8vrGOqL-uLPz8lNZCjBw68jqMdGNz7j4qL2ZzOLLaahz9U7LDLWmsaH%5FR%5F%5Fe4FYjcBEoSNlmy4bl1hZpQZ%5F-0HFNXxcg==&ord=1780835258&ntv%5Fht=ny0IagA&prx%5Fr=https://locations.waxcenter.com/?ajs%5Faid=fa83c00c-a649-4676-ad65-46c3171c2cd6), with locations nationwide and flexible scheduling options. In and out in 15 minutes or less\*, you'll leave feeling confident in your skin and ready for whatever summer brings. Remember: if you've got hair, we'll wax it. And we'll do it with the expertise that delivers the confidence you deserve all summer long. European Wax Center is the leader in waxing, with proprietary products and techniques designed for exceptional results. Visit [waxcenter.com](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=6fd40082-0a43-42b1-bc06-6d31ec5542a7&ntv%5Fa=cvYJAdzByA9k0PA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYFs21hrFiOrNUQQMKMOTxOglxKllVdADLPFK7d0TrqDAR2ayio25F2eQ2AEh%5F5ys6lSzyfMDFQA3MlonQ2OXxr9F%5FZRA15MutvOQhuqHXr6uroEMnz4OP8cYlnUoCdtZJuaMopMaiKYsJAUSFbdIOcboT8EGG%5FM9IxLOt0rK4QWigdEJxjf9fGmv%5FGqoPhX8zapACglsMRoWtsBIzLhQTmZG0a8rH6mOJZBuUAFAM6%5FuWEwEQusfhFddJI4Kzvphv5qK%5F1fjp3Wose5MsimK8ZdoR2azvtH-Gk7BcixYZt37Emy%5FPHW-pPSHg%5FWT-SHnvMCL5sKwv7y6F4fG5MAla0KXYsTFPRbycSOTFjMPj4OFXYuPEqX-EZzrSh3oCDaSvoEddYvL4HeWLKhXFj4Hr%5Facag-U4dywyJlMxT8vrGOqL-uLPz8lNZCjBw68jqMdGNz7j4qL2ZzOLLaahz9U7LDLWmsaH%5FR%5F%5Fe4FYjcBEoSNlmy4bl1hZpQZ%5F-0HFNXxcg==&ord=1780835258&ntv%5Fht=ny0IagA&prx%5Fr=http://waxcenter.com) to find your nearest location and book your reservation today. \*A service time of 15 minutes or less is not guaranteed ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/bcc/waxing-for-summer-your-guide-to-smooth-confident-skin/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/bcc/waxing-for-summer-your-guide-to-smooth-confident-skin/"},"headline":"Waxing for Summer: Your Guide to Smooth, Confident Skin","datePublished":"2026-06-18T14:28:03.902Z","dateModified":"2026-05-25T07:35:21.265Z","description":"","url":"https://time.com/branded-content/bcc/waxing-for-summer-your-guide-to-smooth-confident-skin/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Branded Contributor Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/bcc/waxing-for-summer-your-guide-to-smooth-confident-skin/","name":"Waxing for Summer: Your Guide to Smooth, Confident Skin"}}]}] ```