--- --- # BotBuilders Uses A.I. to Bring Businesses Closer to Customers  Like the internet before it, artificial intelligence has quickly transformed the way that companies do business. And it's not just the tech giants. Main Street businesses now have access to technology that Silicon Valley only dreamed of just a few short years ago. But while most small business owners have welcomed the use of AI tools, there is still skepticism. Many entrepreneurs share the sentiment that AI is cold and impersonal. There is probably no better example of this than the chatbots you'll find on many corporate websites. While bots are great in theory, conversations too often end in frustration, despite being powered by the latest large language models (LLMs). It doesn't need to be like that, at least according to Matt Leitz. His company [BotBuilders](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=257ce399-878a-4d7a-a45c-c2037bb02b94&ntv%5Fa=pNQJAuFxwA9k0PA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYFs21hrFiOrNUQQMKMOTxOglxKllVdADLPFK7d0TrqDAR2ayio25F2eQ2AEh%5F5ys6lSzyfMDFQA3MlonQ2OXxr9F%5FZRA15MutvOQhuqHXr6uroEMnz4OP8cYlnUoCdtZJuaMopMaiKYsJAUSFbdIOcboT8EGG%5FM9IxLOt0rK4QWigdEJxjf9fGmv%5FGqoPhX8zapACglsMRoWtsBIzLhQTmZG0a8rH6mOJZBuUAFAM6%5FuWEwEQusfhFddJI4Kzvphv2fr6sPhYY6YJDq4TG5z5bE5AMKwOVlr37zcrvwcI6LZwZ9PKm%5FVKB4Ky%5FrE1FksBCHpSXB2vOdmD8OXzZpt5XFRtW3tyk99lMyeOoaB0ucNTwecsCds9iFaIfiKriR8lfrzZh3qAUx%5FkrUkYTfFgymaxZxIH8u4myUkeMOdN5Flo3CinNJFK1ZHtOzg5jvSFS6TklA5kXFQDXn16IWxFLoAf1tSodMuXnms3RIbXctx0awOgKjGq6cOnW2--RvmLA==&ord=-2030871364&ntv%5Fht=ESsIagA&prx%5Fr=https://www.botbuilders.com) provides chatbots and AI services to small and medium-sized businesses. According to Leitz, their aim is to use these technologies to create more connection with customers, not less. Leitz believes that it isn't just about building better AI. His company doesn't even develop its own proprietary LLMs, but rather utilizes the models from larger companies such as OpenAI and Anthropic. What is unique about BotBuilders is how they implement AI. Instead of dialog that is robotic, their approach is to build bots that provide an engaging and entertaining experience. According to Leitz, this doesn't just mean better conversations, it means better results. Apparently it's working. BotBuilders has experienced tremendous growth, making it one of the fastest-growing privately held companies in America. What's more impressive is that their customers seem to love their tech too. BotBuilders has maintained a 5.0-star average on Google reviews since their inception in 2018\. That's a rare feat for any business, especially one that revolves around automation. The experience their bot provides could be best described as part service, part sales, part stand-up comedy routine. Is it perfect? Definitely not, but their automated agent "Bob the BotBuilder" is far more engaging than a typical live chat representative. Bob is trained to be helpful and attentive, all while selling BotBuilders' products and services. He asks qualifying questions as a sales representative would, but does it in a fun, tongue-in-cheek tone. While BotBuilders has received awards and accolades for their unique style of AI, it is certainly worth putting their chatbots to the test. A quick visit to their website allows you to interface with Bob, or you can try it out on their [Instagram](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=257ce399-878a-4d7a-a45c-c2037bb02b94&ntv%5Fa=pNQJAuFxwA9k0PA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYFs21hrFiOrNUQQMKMOTxOglxKllVdADLPFK7d0TrqDAR2ayio25F2eQ2AEh%5F5ys6lSzyfMDFQA3MlonQ2OXxr9F%5FZRA15MutvOQhuqHXr6uroEMnz4OP8cYlnUoCdtZJuaMopMaiKYsJAUSFbdIOcboT8EGG%5FM9IxLOt0rK4QWigdEJxjf9fGmv%5FGqoPhX8zapACglsMRoWtsBIzLhQTmZG0a8rH6mOJZBuUAFAM6%5FuWEwEQusfhFddJI4Kzvphv2fr6sPhYY6YJDq4TG5z5bE5AMKwOVlr37zcrvwcI6LZwZ9PKm%5FVKB4Ky%5FrE1FksBCHpSXB2vOdmD8OXzZpt5XFRtW3tyk99lMyeOoaB0ucNTwecsCds9iFaIfiKriR8lfrzZh3qAUx%5FkrUkYTfFgymaxZxIH8u4myUkeMOdN5Flo3CinNJFK1ZHtOzg5jvSFS6TklA5kXFQDXn16IWxFLoAf1tSodMuXnms3RIbXctx0awOgKjGq6cOnW2--RvmLA==&ord=-2030871364&ntv%5Fht=ESsIagA&prx%5Fr=https://www.instagram.com/botbuilders/) and [Facebook](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=257ce399-878a-4d7a-a45c-c2037bb02b94&ntv%5Fa=pNQJAuFxwA9k0PA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYFs21hrFiOrNUQQMKMOTxOglxKllVdADLPFK7d0TrqDAR2ayio25F2eQ2AEh%5F5ys6lSzyfMDFQA3MlonQ2OXxr9F%5FZRA15MutvOQhuqHXr6uroEMnz4OP8cYlnUoCdtZJuaMopMaiKYsJAUSFbdIOcboT8EGG%5FM9IxLOt0rK4QWigdEJxjf9fGmv%5FGqoPhX8zapACglsMRoWtsBIzLhQTmZG0a8rH6mOJZBuUAFAM6%5FuWEwEQusfhFddJI4Kzvphv2fr6sPhYY6YJDq4TG5z5bE5AMKwOVlr37zcrvwcI6LZwZ9PKm%5FVKB4Ky%5FrE1FksBCHpSXB2vOdmD8OXzZpt5XFRtW3tyk99lMyeOoaB0ucNTwecsCds9iFaIfiKriR8lfrzZh3qAUx%5FkrUkYTfFgymaxZxIH8u4myUkeMOdN5Flo3CinNJFK1ZHtOzg5jvSFS6TklA5kXFQDXn16IWxFLoAf1tSodMuXnms3RIbXctx0awOgKjGq6cOnW2--RvmLA==&ord=-2030871364&ntv%5Fht=ESsIagA&prx%5Fr=https://www.facebook.com/BotBuilders/) as well. While each bot that they build is unique, they infuse this same type of interactive experience into all their clients' bots, across a wide range of industries. Leitz says that the first key to better AI interactions is transparency. "What most companies get wrong is that they try to fool the user into thinking the AI is a real human. We do the opposite. Our bots lean into the fact that they're AI, usually as playful characters that users love interacting with." While business may require a unique strategy, it is a breath of fresh air to think of AI in this way. Many have experienced so-called "live agents" that are anything but live. It creates an immediate break in integrity and could do a lot more damage to a brand than it does good. Leitz says that well-trained AI doesn't just improve the user experience, it can also create additional sales opportunities. "With just a little creativity, your AI can help you start way more conversations. We provide clients with chatbots that do everything from flip houses to analyze websites. This gives companies unique ways to attract buyers, above and beyond traditional landing pages. More conversations mean more leads and sales." While Leitz and his company are starting to open people's eyes to what is possible, he is also quick to point out that AI isn't all about replacing people. He believes that AI and humans are better together. After all, nobody is going to buy a house or sign up for 6-figure marketing services from a bot. At least for the time being, humans are still needed to do the most important things—like writing articles (thank goodness!). 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