--- title: No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding description: No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding canonical: https://time.com/branded-content/apg/no-freezer-no-fuss-how-easyfresh-is-a-convenient-approach-to-healthy-feeding/ article:opinion: false article:content_tier: free article:published_time: 2026-10-06T17:41:31.847Z article:modified_time: 2026-09-24T12:48:53.838Z article:section: Branded Contributor Content og:title: No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding og:description: No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding og:url: https://time.com/branded-content/apg/no-freezer-no-fuss-how-easyfresh-is-a-convenient-approach-to-healthy-feeding/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1bb08a92b9550e0d/6ab51af544523f883fb92204/ChatGPT_Image_Sep_24_2026_08_40_13_AM.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1672 og:image:height: 941 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding twitter:description: No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1bb08a92b9550e0d/6ab51af544523f883fb92204/ChatGPT_Image_Sep_24_2026_08_40_13_AM.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding > Sponsored content. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=e0421987-7a3c-41ca-9e50-6b6a63501bda&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=e0421987-7a3c-41ca-9e50-6b6a63501bda&cr=time-sub-2026q3-v1)  Photo Source: The Pets Table Photo Source: The Pets Table There are plenty of things you happily give up for your dog: your favorite spot on the couch, a few extra minutes of sleep, and occasionally the last bite of something delicious. But half your freezer? That can be a tougher sell. Fresh dog food has become an appealing option for pet parents who want to serve meals made with recognizable, high-quality ingredients. The catch is that many fresh foods involve complicated logistics. Packages need freezer space, tomorrow's meal needs to be thawed, and taking your dog's usual food on a weekend getaway can require a lot of planning. EasyFresh from [The Pets Table](https://www.thepetstable.com/) may be worth considering. This shelf-stable dog food is designed to deliver the benefits pet parents want from fresh feeding without requiring freezer storage. With protein-forward recipes, real ingredients, and no added preservatives, EasyFresh shows that convenience doesn't have to mean cutting corners. Learn more about [EasyFresh recipes from The Pets Table](https://www.thepetstable.com/our-products) and see whether they suit your dog’s feeding routine. #### **Why Is Fresh Dog Food a Hassle for Some Pet Parents?** Fresh food sounds simple enough: Open the package, fill the bowl, and your dog may become especially attentive at mealtime. What happens before mealtime can be another story. Traditional fresh-frozen dog food requires adequate freezer space, which can quickly become an issue when several days' or weeks' worth of meals arrive at once. Then, there's the thawing routine. Forget to move tomorrow's portion into the refrigerator, and breakfast suddenly becomes a problem for both you and the very impatient customer waiting beside the bowl. These inconveniences become even more noticeable outside your normal routine. Traveling with frozen food may mean packing coolers and ice packs, finding freezer space at your destination, and worrying about keeping everything at the appropriate temperature along the way. None of that makes frozen fresh food a bad option. It simply means that the healthiest feeding routine for your dog also needs to be realistic for your household. The easier a routine is to maintain, the easier it becomes to stick with it consistently. #### **How EasyFresh Offers a Convenient Approach to Fresh Feeding** EasyFresh reduces the need for freezer storage associated with fresh dog food. The Pets Table's line is pantry-friendly before opening, so unopened packages can be stored at room temperature. There's no freezing and no waiting around for tomorrow's dinner to thaw. When mealtime arrives, you can simply open the package and serve. Once opened, the food should be refrigerated. The secret to that shelf stability isn't loading the recipes with preservatives, either. EasyFresh uses packaging technology designed to preserve natural moisture, nutrients, and flavor while allowing unopened food to be suitable for room-temperature storage. That means EasyFresh may appeal to pet parents who like the idea of fresh food but don't love the storage requirements that traditionally come with it. Packages can fit into the pantry rather than competing with frozen vegetables and ice cream for valuable freezer territory. #### **Ingredients, Nutrition, and Quality Standards**  Photo Source: The Pets Table “Shelf-stable” might immediately make you picture highly processed foods designed to survive indefinitely in the back of a pantry. EasyFresh takes a different approach. The recipes are made with human-grade ingredients and contain no preservatives. Instead, the product's packaging and preparation allow the food to remain safely stored at room temperature while unopened. In other words, convenience doesn't have to come from adding ingredients whose primary job is to extend shelf life. EasyFresh also stays focused on the foods pet parents actually want to see in the bowl. The recipes feature high-quality animal protein as the first ingredient, alongside vegetables and other recognizable ingredients like bone broth. That distinction is important because convenience and quality don't need to sit on opposite ends of the dog-food spectrum. A meal can be easy to store and serve while still prioritizing thoughtfully selected ingredients and balanced nutrition. For pet parents, that's the promise behind EasyFresh. There’s less work behind the scenes without asking your dog to settle for less when the bowl hits the floor. #### **What’s in The Pets Table’s EasyFresh Recipes?** Convenience is nice, but your dog probably isn't interested in the engineering behind the packaging. They're much more concerned with the important question: What's for dinner? The Chicken & Kale Stew features chicken as its first ingredient, along with chicken liver, kale, chicken bone broth, quinoa, cinnamon, carrots, and sweet potatoes. The Pork & Spinach Plate starts with pork liver and incorporates spinach, pork bone broth, sage, rice, flaxseed, quinoa, and carrots. Both recipes put high-quality animal protein front and center while incorporating vegetables and other recognizable ingredients. They are also cooked in protein-rich bone broth, which provides natural collagen and helps create the moisture and texture that make the meals more appealing to dogs. There's substance behind those appetizing ingredient lists, too. Organ meat is nutrient-dense, while the recipes contain no fillers. It's a combination designed to make opening your dog's dinner feel a little less like scooping from a bag and more like serving a meal. #### **Balanced Nutrition and Thoughtful Formulation Help Support Your Dog's Health at Every Meal**  Photo Source: The Pets Table Seeing chicken, pork, carrots, and spinach on an ingredient list is reassuring, but feeding a dog properly involves more than assembling a plate of foods that sound healthy to humans. Dogs need the right balance of nutrients, which is why EasyFresh was developed with The Pets Table's on-staff, board-certified veterinary nutritionist. The recipes combine those recognizable ingredients with the nutrients formulated to support a complete and balanced diet. EasyFresh also contains a postbiotic intended to support gut health and stool quality. That's a particularly useful addition when digestive wellness is part of the goal, because digestive health matters as much as how enthusiastically your dog eats. The overall nutritional approach is intended to support areas including digestion, immune health, and an active lifestyle. Rather than forcing pet parents to choose between a meal that looks wholesome and one formulated to meet canine nutritional needs, EasyFresh brings the two together. EasyFresh can be served as a complete meal or used as a topper alongside a dog’s existing food, allowing pet parents to incorporate it into a variety of feeding routines. [EasyFresh meals from The Pets Table](http://www.thepetstable.com) offer an alternative that requires less freezer space. #### **EasyFresh Makes Healthy Feeding Easier Than Ever** Feeding your dog thoughtfully shouldn't require setting a thawing reminder, buying a second freezer, or packing a cooler every time you leave town. EasyFresh removes many of those practical headaches while keeping quality at the center of the bowl. Its human-grade, protein-forward recipes feature recognizable ingredients, no preservatives, vet-developed nutrition, and shelf-stable storage. Add the flexibility to serve it as a complete meal or a topper, and healthy feeding starts to look easier to incorporate into some routines. This convenience is one aspect that may make EasyFresh worth considering. Ultimately, that's what makes EasyFresh interesting. It isn't asking pet parents to choose convenience instead of nutrition. It's designed to make the two work together. Your dog still gets a thoughtfully prepared meal. You get a simpler routine, and your frozen pizza keeps its spot in the freezer. See how [EasyFresh food from The Pets Table](https://www.thepetstable.com/our-products) could fit into your dog’s feeding routine. _This article is for informational purposes only and does not substitute for professional veterinary advice. If you are seeking advice, diagnosis, or treatment for your pet, please consult a veterinarian or qualified animal healthcare provider._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/apg/no-freezer-no-fuss-how-easyfresh-is-a-convenient-approach-to-healthy-feeding/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/apg/no-freezer-no-fuss-how-easyfresh-is-a-convenient-approach-to-healthy-feeding/"},"headline":"No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding","datePublished":"2026-10-06T17:41:31.847Z","dateModified":"2026-09-24T12:48:53.838Z","description":"No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding","url":"https://time.com/branded-content/apg/no-freezer-no-fuss-how-easyfresh-is-a-convenient-approach-to-healthy-feeding/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Branded Contributor Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/apg/no-freezer-no-fuss-how-easyfresh-is-a-convenient-approach-to-healthy-feeding/","name":"No Freezer, No Fuss: How EasyFresh™ Is a Convenient Approach to Healthy Feeding"}}]}] ```