--- title: Giving Hope to Those Who Need it the Most. description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/ article:opinion: false article:content_tier: free article:published_time: 2026-07-20T09:47:16.249Z article:modified_time: 2026-07-20T09:47:13.091Z article:section: Branded Content og:title: Giving Hope to Those Who Need it the Most. og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt330e4da4ab0194a3/6a340ffd30f1a4922c7e1ddf/troy.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2510 og:image:height: 1412 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Giving Hope to Those Who Need it the Most. twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt330e4da4ab0194a3/6a340ffd30f1a4922c7e1ddf/troy.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Giving Hope to Those Who Need it the Most. > Sponsored content. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ## Video: 6DAFB0CB22174276B3EFFF8F08EBD726 [Watch (HLS stream): 6DAFB0CB22174276B3EFFF8F08EBD726](https://cdn.jwplayer.com/manifests/nTYhZlVG.m3u8) (1:59)  _Published 2026-05-20_ Troy Duhon panicked when he saw the news that Hurricane Katrina hit his hometown. Born and raised in New Orleans, he had a bad feeling in his gut that he was going to lose everything. And rightfully so. In the aftermath of the 2005 storm, four of Duhon’s Premier Automotive dealerships flooded and 1,200 cars were destroyed. As he sat and watched the news footage with his dad hundreds of miles away in Lafayette, Louisiana, he wanted to cry seeing all of the cars underwater. But his dad reminded him that the well-being and safety of his staff and community is more important than a brick and mortar. After all of his 500 employees had evacuated, an idea struck him: He could use the dealership to create a community relief center and serve people what they needed most immediately–food. When he saw the joy in people’s eyes as they lined up for the dealership's food bank, he told his wife, “I don't know if we'll get through this, but I promise the rest of my career is going to be giving back.” And that’s exactly what he’s doing today. Troy Duhon and his wife Tracy Duhon operate food banks that feed close to 5,000 to 6,000 people per day from New Orleans to Monterey to Hawaii. Last year alone, they cooked 320,000 hot meals, mostly for seniors. Aside from their food banks, they have a hand in many other pots. Their nonprofit, Giving Hope, is dedicated to feeding, clothing, housing, educating and providing fellowship to those in need in the Greater New Orleans community. They work with kids who need a place to go after school, offering coding classes, vocational training and professional development opportunities. The Duhons[](#%5Fmsocom%5F1) even build orphanages abroad, having built nine so far. Most of the community initiatives they support are personal to the Duhons. They advocate for women who have dealt with infancy loss because of their own struggles with miscarriages. And, they help run a 12-month program for people who are addicted to drugs because they’ve seen firsthand what sobriety programs can do for a person. Troy Duhon’s dad once struggled with alcohol but was able to transform his life and eventually become a preacher. For Troy and Tracy Duhon, serving the community and giving back is the way they stay connected and share their lives with one another. “When most couples get into their fifties, they are looking for something to do. We are lucky that we get to do this together,” Troy Duhon said. It’s not just a family affair, though. “The employees are proud to say they work for an organization that is truly trying to make the world a better place,” said Tracy Duhon. The dealership donates $25 for every car sold, which means “every time we sell a car, we’re feeding somebody.” What sets the Duhons apart is their genuine compassion for service. Their humility and empathy have created a ripple effect, inspiring others in the community to join their cause, give back to those in need and make a difference. It’s no surprise then that Troy Duhon is nominated for TIME’s annual Dealer of the Year award. It’s the most prestigious honor a car dealer can receive, recognizing dealers for their exceptional commitment to public service, civic duty and extraordinary contributions to their communities. Troy Duhon is one of many charitable dealers in the industry working to make the world a better place. Each year, TIME and Ally recognize these dealers for their ongoing service, illuminating their significant contributions to their respective communities across the country. As the exclusive sponsor, Ally has been able to pour nearly $875,000 of grant money into 501c3 charitable organizations selected by the finalists. Through these efforts, dozens of dealers like the Duhons have been able to touch the lives of people in need and create a positive impact. [Click here](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=bd1b606c-e6df-4989-8fe0-5ab289ea4c93&ntv%5Fa=IOgIA3%5FdkAShcRA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYM-LJPLnKfJTArj0G1FNPdJhFLXB-KyBZJSHG4CkjtHELu7mon8diq1o-zpup1h7Nja4f7MmOeRTmVuUEz5w-CJS-P-zn1T39y3QRmlipeDHJqnY5htSYmsUm4hIe1DojIh-ecnQJ8lgKqAvjtXg%5FjwegA8ikaMFalagpxXlsjo7JGuxWxGCfRakC4KkKmnsdhRWtaHYP%5FvpItiMJrILjeZnmKQLashmbSZrAi%5FKgnPo7rTF%5FmnA97jA9JszCHMNKAPRzVwT8UzRdS7r5EyrzhTFkxuzJn4Ede-fsITLlpWB2hS-LzCTCBVSgVQOUmZdiCVVL-%5FfuYxiuda9TFqOto3JRr4BJE5rHnDnmCpjGdFQ8pLSyDEpZmhrhN4rJAt4ncM-Z5YXVgrnlNUvNmv-5PWEpBA0AO7z3D%5Fmz9NJlXcA3-fevXxMd4F4Mn5t6HaA%5F2HI7MpXQReX7vtnvXF3mxKTlDsBXPS8TLRRtt%5Fq0n1zGyhX2HyFeCk59xWF834fIQ==&ord=974272190&ntv%5Fht=XmkHagA&prx%5Fr=http://share.ntv.io/sponsored/fueling-their-communities/?ntv%5Fa=5LEIA0LdiAW-IPA) to learn more about other car dealers who are making an impact in their community. [](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=bd1b606c-e6df-4989-8fe0-5ab289ea4c93&ntv%5Fa=IOgIA3%5FdkAShcRA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYM-LJPLnKfJTArj0G1FNPdJhFLXB-KyBZJSHG4CkjtHELu7mon8diq1o-zpup1h7Nja4f7MmOeRTmVuUEz5w-CJS-P-zn1T39y3QRmlipeDHJqnY5htSYmsUm4hIe1DojIh-ecnQJ8lgKqAvjtXg%5FjwegA8ikaMFalagpxXlsjo7JGuxWxGCfRakC4KkKmnsdhRWtaHYP%5FvpItiMJrILjeZnmKQLashmbSZrAi%5FKgnPo7rTF%5FmnA97jA9JszCHMNKAPRzVwT8UzRdS7r5EyrzhTFkxuzJn4Ede-fsITLlpWB2hS-LzCTCBVSgVQOUmZdiCVVL-%5FfuYxiuda9TFqOto3JRr4BJE5rHnDnmCpjGdFQ8pLSyDEpZmhrhN4rJAt4ncM-Z5YXVgrnlNUvNmv-5PWEpBA0AO7z3D%5Fmz9NJlXcA3-fevXxMd4F4Mn5t6HaA%5F2HI7MpXQReX7vtnvXF3mxKTlDsBXPS8TLRRtt%5Fq0n1zGyhX2HyFeCk59xWF834fIQ==&ord=-1545146936&ntv%5Fht=0XAJagA) Learn more about TIME Dealer of the Year, an annual award for exceptional performance and outstanding community service presented by Ally, NADA and TIME. [Find Out More](https://jadserve.postrelease.com/trk?ntv%5Fat=4&ntv%5Fui=bd1b606c-e6df-4989-8fe0-5ab289ea4c93&ntv%5Fa=IOgIA3%5FdkAShcRA&ntv%5Ffl=H8%5FNIX%5FfVs0Ik5QLWe2EYM-LJPLnKfJTArj0G1FNPdJhFLXB-KyBZJSHG4CkjtHELu7mon8diq1o-zpup1h7Nja4f7MmOeRTmVuUEz5w-CJS-P-zn1T39y3QRmlipeDHJqnY5htSYmsUm4hIe1DojIh-ecnQJ8lgKqAvjtXg%5FjwegA8ikaMFalagpxXlsjo7JGuxWxGCfRakC4KkKmnsdhRWtaHYP%5FvpItiMJrILjeZnmKQLashmbSZrAi%5FKgnPo7rTF%5FmnA97jA9JszCHMNKAPRzVwT8UzRdS7r5EyrzhTFkxuzJn4Ede-fsITLlpWB2hS-LzCTCBVSgVQOUmZdiCVVL-%5FfuYxiuda9TFqOto3JRr4BJE5rHnDnmCpjGdFQ8pLSyDEpZmhrhN4rJAt4ncM-Z5YXVgrnlNUvNmv-5PWEpBA0AO7z3D%5Fmz9NJlXcA3-fevXxMd4F4Mn5t6HaA%5F2HI7MpXQReX7vtnvXF3mxKTlDsBXPS8TLRRtt%5Fq0n1zGyhX2HyFeCk59xWF834fIQ==&ord=-1545146936&ntv%5Fht=0XAJagA) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/"},"headline":"Giving Hope to Those Who Need it the Most.","datePublished":"2026-07-20T09:47:16.249Z","dateModified":"2026-07-20T09:47:13.091Z","description":"","url":"https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Branded Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/","name":"Giving Hope to Those Who Need it the Most."}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"6DAFB0CB22174276B3EFFF8F08EBD726","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/nTYhZlVG/poster.jpg?width=720","uploadDate":"2026-05-20T10:29:41.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/nTYhZlVG.m3u8","embedUrl":"https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/","duration":"PT1M59S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/ally-financial/giving-hope-to-those-who-need-it-the-most/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```